Rick Enrico Blog Archives

Enhance Your Sales Pitches with the AIDA Method

Posted on August 19, 2014May 3, 2023 by Rick E

Did your last sales pitch end with blank stares from the audience? If your answer is a loud and desperate ‘yes’, it’s time to consider a new strategy. Luckily, there’s a classic marketing trick that will help sustain audience engagement throughout your pitch. It’s called the AIDA method.

The AIDA method was first developed in 1898. It proves its longevity as it continues to provide an effective framework for marketing efforts. Utilize it for your next sales pitch.

What is AIDA?

AIDA is an acronym that stands for Attention, Interest, Desire, and Action. Basically, it serves as a framework for any type of content that aims to persuade, engage, and convert readers or viewers. For pitches, you start by grabbing the attention of your audience then move to building their interest.

When that’s done, you strive to make an emotional connection. This will eventually lead to positive response.

How exactly does AIDA work? Let’s break down each component of the method to see how it can improve your sales pitch:

A – Attention

Set up your pitch by introducing the problem your product or service can solve. Be creative with your approach. You can do it by describing a hypothetical scenario your audience can relate with. You can also start with shocking statistics. If you’re feeling brave, try integrating humor through a short anecdote. Another thing you can do is to ask your audience a thought-provoking question.

I – Interest

With your audience hooked, it’s time to dig a little bit deeper. Talk about the special features of your product or service. Provide them with information that’s backed by proof. If your product allows it, give your audience a short demonstration. This is your chance to impress your audience with case studies and facts gathered through research. The key is to build a strong case.

D – Desire

This step of the AIDA method is closely related to the previous one. After you sustain interest with hard facts, you have to generate a strong emotional connection. You want your audience to realize that you have the best solution to their problems. Continue explaining the features of your product or service, but frame the discussion in a way that’s a bit more personalized for your audience. Explain the advantages of your offer, and how that could benefit them. You can also show them a video of testimonials from relatable clients and customers.

A – Action

If you were able to sustain interest and create an emotional connection, the last step of the AIDA method will be easy to accomplish. After you’ve convinced your audience that your product/service is something they need, persuade them to take action. Take inspiration from advertisers who use a sense of urgency in their commercials. For your pitch, give the audience a call to action that’s straight to the point.

Reference

“What Is AIDA?” About.com Money. Accessed August 19, 2014.

Featured Image: Flazingo Photos via Flickr

Business Storytelling: Turn Pitch Decks into a Powerful Marketing Tool

Posted on July 24, 2014May 3, 2023 by Rick E

Business storytelling has been helping brands add more impact to their online content, and it can do the same for your pitch decks.

We’ve said it once and we’ll say it again: Your pitch decks have the potential to become one of the most powerful marketing tools in your arsenal. During pitches, you’re directly talking to the people you want to reach out.

So don’t waste a good opportunity by boring potential clients with bad delivery. Engage them with a simple technique that’s ‘as old as time’. Tell them a great story.

What is business storytelling?

According to Mike Murray, business storytelling is basically about “brands sharing their messages in ways that engage audiences and drive them to a desired action.” It might sound similar to the definition of content marketing we gave previously, but Murray maintains that they are two separate, but related things.

“Business storytelling is a distinct content discipline that leverages well-crafted narratives in a diverse range of content types, while content marketing is much broader and speaks to the collective efforts that companies use to communicate with their audiences in informative and engaging ways.”

To frame it, content marketing refers to a collection of things you do to reach out and engage consumers and potential clients. One of the ways you can do that is through pitch decks that reveal the core identity of your brand and company.

What business story should you tell?

In her book, “Whoever Tells the Best Story Wins,” Annette Simmons identified six kinds of stories that can help facilitate business communications:

“Who am I” Stories
“Why am I here” Stories
Vision Stories
Values-in-Action Stories
Teaching Stories
“I know what you’re thinking” Stories

While Simmons uses these stories to help frame interactions that are more straightforward, her insights can also be helpful to marketing pitches. Particularly, it’s the first three that are important to business storytelling in your pitches. These are the type of stories that help reveal insights to build trust and establish rapport between you and your audience.

Obviously, you won’t be telling stories from your own personal experience. Instead, think of answers to “Who am I”, “Why am I here” and “What do I envision” in terms of your brand and company identity. Here are a few specific questions, courtesy of Content Marketing Institute, to help you narrow it down:

What’s your reason for being?
What’s your history?
Who are your main characters?
What’s your corporate mission?
How have you failed?

Humans have always been storytellers. It’s our way of connecting with each other. In whatever form, the core of all our communications is the primordial impulse to tell and hear stories. Why not use that to improve your pitches?

References

Murray, Mike. “Business Storytelling: Key Questions.” Content Marketing Institute. April 23, 2014. Accessed July 24, 2014.
“The Six Kinds of Stories.” Annette Simmons. 2014. Accessed July 24, 2014.
Williams, Debbie. “Find the Heart of Your Brand Storytelling with These 6 Questions.” Content Marketing Institute. June 19, 2013. Accessed July 24, 2014.

Featured Image: UNE Photos via Flickr

How to Turn a Business Plan into a Great Pitch Deck for Investors

Posted on July 11, 2014May 3, 2023 by Rick E

It’s not always easy to raise capital for a new idea. Whether you’re just starting out or have been in the game for quite some time, you need significant preparation in order to make a favorable impression on potential investors.

You need time to research the validity of your idea, and to work out its details and technicalities. When you already have a comprehensive and viable business plan, the next step is to create a pitch deck that will make investors sit up and listen.

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Most entrepreneurs make the mistake of including too much information in their investor pitch deck. They take their business plan, slap it into PowerPoint, and end up with a ridiculous amount of slides. Guy Kawasaki shared his experience of having to sit through pitches as a venture capitalist. He wrote,

…sixty slides about a “patent pending,” “first mover advantage,” “all we have to do is get 1% of the people in China to buy our product” startup. These pitches are so lousy that I’m losing my hearing, there’s a constant ringing in my ear, and every once in while the world starts spinning.

If you were in his place and you had to sit through a pitch that’s not only uninteresting but seems never-ending, wouldn’t you feel the same way?

We can’t allow investors to keep falling over due to vertigo, so here’s what you need to know about creating a powerful investor pitch deck:

What should a pitch deck contain?

A pitch isn’t about closing in on an investment just yet. Instead, think of it as an introduction. Just as you would with someone you just met, your pitch should serve as a conversation that will allow investors to learn more about your plans.

Your pitch deck doesn’t need to contain all the data from your research. According to Kawasaki’s own 10-20-30 rule of PowerPoint presentations and Chance Barnett‘s model for investor pitch decks, it shouldn’t have lengthy paragraphs or complicated graphs. All it needs are the things investors initially want to know:

Problem – Discuss the problem that you’re aiming to solve. Identify who is most affected by it.
Current solutions – Give a short rundown of how this problem is being solved currently. Point out what’s missing from these solutions.
Your solution – How do you plan to solve the problem? This is your chance to introduce your product/service and its story.
Underlying magic/technology – Go into your main selling point. What makes your product/service different? What’s the “secret sauce”? Include a demo if you can.
Business model – Discuss your key revenue streams. This is where you identify your target market and show off your numbers—pricing, revenues, conversion rates, etc.
Marketing and sales – Go into your marketing strategy. How do you plan to expand your customer base? What’s your targeted growth rate and how will you get there?
Competition – Where do you stand in the overall market space? Identify your competitors and explain how you’re different.
Team – Introduce the other people on the project with you and the key roles that they play. Show off their credentials and relevant experience.
Projections and milestones – Explain your financial projections, as well as your current milestones. Highlight some press mentions, partnerships, and other accolades.
Status and timeline – What is the timeline of your project and where are you at the moment?
Summary and call to action

These are the information that investors need to know to be able to tell if your plans are a perfect match for them.

Tips to keep in mind when working on your pitch deck:

Cover only the most basic parts of your business plan and be as concise as possible. There will be time to go into specifics in the future. To keep it short, discuss only one concept per slide, and limit yourself to only 10.
Let the investors dive into the minute details on their own. Give them separate documents like executive summary, patent details, financial and marketing reports, and other technical explanations. They can go through these documents after your pitch.
The design of your pitch deck is important. Enhance your pitch deck with color schemes, images, and fonts that are consistent with the story you’re telling. We’ve written a lot about pitch deck design in the past. Read up on some of our blog posts if you’re looking to work on the aesthetics yourself. You can also drop us a line if you want a more professional touch.

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View Our Amazing Pitch Deck Examples!

Conclusion

An effective pitch deck doesn’t need to have every single detail of a business plan. Investors don’t have the time to sit through pitches that are too long and vague.

The point isn’t to immediately seal a deal, but to introduce your idea as something that has great potential for success. Your pitch deck should be clear and concise, showcasing only the key points of your vision. Be brief but memorable.

References

“The 10/20/30 Rule of PowerPoint.” Guy Kawasaki. 2005. Accessed July 11, 2014.
Barnett, Chance. “The Ultimate Pitch Deck to Raise Money for Startups.” Forbes. May 9, 2014. Accessed July 11, 2014.

Featured Image: ImagineCup via Flickr
Icons: HauteSlides

Webinar PowerPoint Tips: Creating a Pitch Deck that Speaks through the Screen

Posted on June 30, 2014May 3, 2023 by Rick E

In today’s world, distance is no longer an issue when it comes to effective communication. With web conferences or webinars, you no longer have to hop on a plane to sit in meetings with those in another time zone.

But there’s more to webinars than just talking in front of a webcam, especially if you want to share crucial information or leave a lasting impression. It’s important that you enhance your audience’s experience with a webinar pitch deck.

When you’re presenting in front a live audience, you’re physically available to command their attention. Your pitch deck slides serve a secondary purpose. However, when you’re presenting online, your webinar pitch deck is the main attraction.

With that in mind, consider these specific tips to make sure that your webinar pitch deck speaks through the computer screen.

Sequence: What your webinar pitch deck should contain

It’s important that your webinar pitch deck follows a structure with a logical flow. Begin with a quick introduction, delve in the main body of your topic, and end with a concise conclusion.

Introduction – Include slides introducing yourself and other presenters in the webinar. Include a picture and relevant credentials so your audience can feel like they’re not just talking to a computer screen. It’s also useful if you can include a slide that explains the logistics of your webinar.
Body – The body of your webinar pitch deck will depend on the topic you’re discussing. Whatever it is, keep your discussion clear but brief. Stick to discussing only one point at a time. There are plenty of ways to arrange the body of your webinar pitch deck, just make sure that each point is structured into main segments.
Conclusion – The conclusion of your webinar pitch deck should be short and sweet. Don’t drag it out by repeating everything you said before. Instead, create a slide that summarizes your main points. To encourage your audience to participate in a discussion, include an action plan or a call-to-action question.

Design: What your webinar pitch deck should look like

Your webinar pitch deck should be efficiently designed for online sharing. Lags on your pitch deck look unprofessional and can be frustrating for your audience.

Opt for a simpler, sleeker design. As always, avoid using too much text and bullet points. Most importantly, avoid using huge picture files, videos, and animations which might cause problems for connectivity. This doesn’t mean you should go completely without graphics. Just make sure the file sizes aren’t too large or are compressed before sharing.

Consider the following when designing your webinar pitch deck:

When explaining something that requires several steps, consider making use of “build” slides. This is a type of animation that allows you to reveal a slide bit by bit as you talk.
Make use of PowerPoint’s SmartArt graphics to illustrate key points without having to use complicated images.
For your the background of your slides, opt for a solid color or gradient effect. Lower quality images might not be big enough to fill the entire background. And if you resize them, your background will look distorted and pixelated.

Reference

“Reduce the File Size of a Picture.” Office Support. Accessed June 30, 2014.

Featured Image: Ministerio TIC Colombia via Flickr

Technology PowerPoint: Developing a Killer Pitch Deck for Your Video Game

Posted on June 19, 2014May 3, 2023 by Rick E

Just like a traditional sales proposal, a video game pitch includes a summary that highlights a game’s selling points to a prospective publisher.

It details how profitable the game would be if ever the publisher agrees to develop or fund it. For an independent game developer pitching a game idea to an established publisher, a technology pitch deck can help communicate any concept more effectively.

Select the X Meets Y Formula

To grab your prospect’s attention, creating a very short version of your pitch would be a great idea. It gives you a way to set the stage for a longer concept pitch.

The best shortcut for this would be the formula: X meets Y. For example, Warcraft is Dune II meets The Lord of the Rings. Got it? Another example: Max Payne, which is any John Woo film meets The Matrix. Mash-ups of well-known properties or genres may be a bit unimaginative, but it allows your audience to grasp your idea much faster.

If you can’t explain the concept quickly, your prospect might assume that your game isn’t ready yet for primetime and reject your proposal. A short pitch offers a great way for you to explain what your game is all about.

Level Up with Visuals

Technology pitch deck presentations work best when they feature graphics and imagery.

When pitching to gaming companies, we can’t stress enough how important visual aids are. Compared to the way it handles textual data, our brain processes graphic information way faster.

Additionally, people in the industry are visual thinkers and communicators. When you use visual aids, you are speaking their language and thus, giving your idea a chance to be assessed in a better light.

It would be great if you can come up with a professionally produced pre-production art to accompany your technology pitch deck slides. It creates the impression that you put so much thought into your proposal.

Structure Your Proposal

While it is great to prepare a short pitch, it also pays to have a more detailed proposal handy. It should include all important details about your game.

The following are some of the information that you shouldn’t forget:

The High Concept – Pretty much like an elevator pitch, the high concept explains your idea as accurate as possible in a short sentence. Take note of the following gaming high concepts and learn:

Minecraft: Construct a 3D world with other players.
Unreal world: Survival game set in the Iron Age.
Super Mario: A platform game with a surreal world setting.
Sonic: A fast-paced platform game that features a fast hedgehog
Pacman: Navigate a maze while grabbing all the dots and avoiding bad guys.
Angry Birds: Slingshot birds at enemy pigs in this physics-based game.

Genre – The concept of genre in the gaming industry often has more to do with a game’s position in the shelves than its design or story. In general, a game’s genre is classified based on their type of gameplay.

Some of the most common video game genres are the following:

Adventure – Legend of Zelda, Tomb Raider
Strategy – Warcraft, Age of Empires
Role Playing Game (RPG) – Diablo, Final Fantasy
Shooter – Doom, Half-Life
Platformer – Super Mario Bros. Sonic the Hedgehog
Fighting – Street Fighter, Tekken

Other elements that you should include in your game technology pitch deck are the in-game story, setting, target audience, hardware platforms, marketing, and risk analysis. You should also tackle the gameplay description and features. If there’s still time, focus on the mechanics to show how players will interact with the game. You can start by describing the story to capture attention.

Then, shift your focus on what makes your gameplay different from other games of its kind.

Pitching a video game idea is not all fun and games. So be sure that you practice. A lot. For the win.

Three Mistakes to Avoid in Making Your Elevator Pitch

Posted on May 22, 2014May 3, 2023 by Rick E

An elevator pitch is a short but persuasive speech that aims to spark interest in what your business does. It is also used to generate interest in a particular project, concept, or product. Ideally, an elevator pitch shouldn’t last longer than a short elevator ride (about 30-45 seconds).

With that very small window of opportunity, it may seem hard to get a pitch right. There are several ways Entrepreneur contributor Dwight Peters provides on perfecting an elevator pitch. It would also help, however, to be aware of the most common elevator pitch mistakes.

Apart from avoiding such mistakes, you’d be able to project a more confident front once you finally make your pitch. So, let’s get started with these three mistakes:

Focusing on Yourself

While your professional success can be a good thing, talking about it for too long would only alienate your audience. It will make you sound like an arrogant know-it-all who believes he’s better than them.

Don’t lose sight of your main goal, which is to establish a connection with your listeners. Remember that like any human being, they’re mostly interested in how you can help them, not amaze them with your numerous credentials. You can establish this much-needed connection by linking what you do with an existing need or problem. A good problem slide can help you explain this part.

When you explain to your audience what it is that you do, do not be too general in your approach. It is best to be specific. It will make your elevator pitch as relevant as possible.

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Using Technical Lingo

In making your pitch relevant, see to it that you avoid jargons and buzzwords that only you or someone in your industry understands. Otherwise, you will only succeed in creating a communication gap between you and your audience. As a result, you will lose their attention quickly.

Remember, the goal of the elevator pitch is not to show how extensive your vocabulary is. Using words a potential investor or customer don’t understand will not impress them. It will only backfire on you.

Bragging about Your Company

Similar to talking too much about yourself, people aren’t that interested in hearing you brag about your company. While presenting your product or service’s unique features may be essential in highlighting your advantage over the competition, your audience won’t speculate on the process you use to get results.

Ultimately, the only thing that matters to them is what’s in it for them. So focus more on explaining the benefits that you offer, not on your process of doing things.

With these things out in the open, you can now focus better on the right steps to take. Keep in mind, though, that there are still some challenges that you might encounter. But as long as you position your business as the one who can provide the best solution to a pressing need, you are off to a good start.

Download free pitch deck templates now.

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Reference

Peters, Dwight. “6 Tips for Perfecting Your Elevator Pitch.” Entrepreneur. August 27, 2013. Accessed May 22, 2014.

Designing a ‘How It Works’ Slide That Works

Posted on May 20, 2014May 3, 2023 by Rick E

Do you find it difficult to explain to someone how a product, service, or process works? If your business involves selling new products or you’re constantly introducing new service features, then you’ll need an easy way to explain things. This is where the “How It Works” slides come in.

Explaining how certain things work is one of the most common uses of pitch deck slides. Done right, a “how it works” pitch deck can be effective for product demos, process flow illustrations, or pitching a business idea. To help you get started out, here are some ways you can make this type of slide work:

Lay it out

Pitch deck has several types of slide layouts. The default type comes with two boxes: The text box at the top, which is for the title of the slide, and the middle box, which is a multipurpose placeholder for text, graphics, or any content types.

For this purpose, however, you may choose the blank layout type and then simply insert the content that you need. Or better yet, as with the above slide, choose the Title Only template before putting all the other elements. To enhance the effect of your slide, feel free to choose from the Shapes and SmartArt Graphics.

Be consistent with colors

This one is pretty basic although there are still those who take it for granted. Buffer‘s Leonhard Widrich writes about how color schemes can affect our perception of a brand. The more recognizable colors have effectively been associated with specific brands, while those that were more difficult to point out didn’t have such a good color combination.

Similarly, pitch deck slides should have similar color schemes as they can affect the overall impact of your message.

Using varying combinations for different slides can confuse your audience. So for best results, make the color scheme of your How It Works slide consistent with the rest of your deck. This also applies to the slide itself. Looking at the above sample, you’ll notice that the color of the iVoteLIVE logo is consistent with that of the template. Apart from that, most of the imagery (i.e., photos and graphics) have similar shades of colors. This makes the slide pleasant to look at.

Take it easy with texts

This is another common concern and when it comes to How It Works slides, we can’t stress enough its importance. The purpose of slides is to describe visually something you can’t explain verbally. Why spend 15 minutes explaining a new feature, when a couple of images will take you just a few seconds, right?

If you’re going to include some texts, make sure not to mix up the fonts and font sizes just for the heck of it. Otherwise, your slide will appear visually confusing. Take a look at the sample again. While the format of the texts describing the consumers is different from the texts indicating the features (iVoteLive computer interface, Live Program Broadcasts), they still work because each group has specific purpose.

In short, they are not randomly mixed up.

The Takeaway: Engage with imagery

In general, images can make it easier for people to understand and remember ideas. So use relevant imagery instead of text in parts where you think a visual element would work better. When using images, though, be sure that they are of appropriate quality.

For scanned images, the ideal resolution is between 150 dpi (when precise color reproduction is not required) and 300 dpi (if you need higher quality images).

As much as possible, do not take images from the Internet as they usually of a very low quality and might pixelate when projected on a screen.

Reference

Widrich, Leonhard. “Why Is Facebook Blue? The Science of Colors in Marketing.” The Huffington Post. January 16, 2014. Accessed May 20, 2014.

Why We Are Different: Highlighting Your Competitive Edge

Posted on May 15, 2014May 3, 2023 by Rick E

Today, most mainstream markets are becoming more saturated and difficult to penetrate, especially for budding entrepreneurs. This leads to companies and brands simply imitating each other in terms of features and benefits. But for those in these precarious market situations, customers have heard it all, and they’re not that impressed.

Defining your competitive edge can help establish your unique position in the market. With clearly defined benefits and features, your customers will know what really makes you a cut above the competitors and what steps you need to take to maintain that position.

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Here’s how you can craft a slide stating your specific advantages:

Say it Fast

The “Why We Are Different” slide is a common fixture in corporate profile pitch decks.

Ironically, many organizations use the same strategy in describing the things that differentiate them from the crowd: They use bullet points. Enumerating your best qualities isn’t exactly the best way to present your competitive edge. If you can say it one sentence, the stronger your impact will be.

This doesn’t mean that you’ll be leaving out important details from your slide. It only means compressing the important points in one non-highfalutin and simple-to-understand sentence. Since we’re talking about customers who are tired of hearing the same things over and over, a brief but enlightening slide is a breath of fresh air for their tired gaze. Try to be as concise as possible in your slide. Don’t go off on tangent unless necessary.

Back it Up

Another effective way to describe your edge over the competition is this: Don’t make it about the competition.

Make it client-driven. You can do this by identifying your customer base and describing the solution to their problem.

For most of your customers, you are the ideal provider not because of flashy advertising or due to popular choice, but because you are able to address their needs and challenges. In an interview with LoyalBlocks’ Ido Gaver, Kevin Daum enumerates the ways you can back up your statements and show your sincerity.

Show people that their loyalty to you has perks—whether it’s in terms of addressing them personally, or giving them perks like promos and freebies. Build and maintain your competitive edge on that opportunity.

Say it Loud

Now that you have an idea of what your competitive edge really is, it’s time to declare it to the world using your slide. You don’t need to use big, highfalutin words.

Simple words would be enough, as long as they sound sincere, not condescending and inappropriate. Use images to support your text. Make sure they are relevant and do not detract from what you want to say. An effective slide that aims to set you apart from the competition will only succeed if you bring together strategic techniques to the table.

Download free pitch deck templates now.

Get professionally designed pitch deck slides weekly.

Why We Are Different: Creating A Slide That Highlights Your Competitive Edge

Posted on May 15, 2014May 3, 2023 by Rick E

Today, most mainstream markets are becoming more and more saturated and difficult to penetrate, especially for budding entrepreneurs. This leads to companies and brands simply imitating each other in terms of features and benefits. But for those in these precarious market situations, customers have heard it all, and they’re not that impressed.

Here’s how you can craft a slide stating your specific advantages:

Say it Fast

The “Why We Are Different” slide is a common fixture in corporate profile pitch decks.

This doesn’t mean that you’ll be leaving out important details from your slide. It only means compressing the important points in one non-highfaluting and simple-to-understand sentence. Since we’re talking about customers who are tired of hearing the same things over and over, a brief but enlightening slide is a breath of fresh air for their tired gaze. Try to be as concise as possible in your slide. Don’t go off on tangent unless necessary.

Back it Up

Another effective way to describe your edge over the competition is this: Don’t make it about the competition.

Make it client-driven. You can do this by identifying your customer base and describing the solution to their problem.

Show people that their loyalty to you has perks — whether it’s in terms of addressing them personally, or giving them perks like promos and freebies. Build and maintain your competitive edge on that opportunity.

Say it Loud

Now that you have an idea of what your competitive edge really is, it’s time to declare it to the world using your slide. You don’t need to use big, highfalutin words.

Reference

Daum, Kevin. “7 Great Ways to Build Customer Loyalty.” Inc.com. January 13, 2014. Accessed May 15, 2014.

Selling Your Wife with Pitch Deck: Why it Works

Posted on November 26, 2013May 3, 2023 by Rick E

The universal question remains, “How do you win an argument with a woman?”

Just like Phil and Claire Dunphy on ABC’S Emmy Award-winning show, Modern Family, it’s almost a daily struggle to prove who’s right and why. This timeless debacle has stumped husbands across the years as countless disagreements and failed persuasions have led to broken compromises.

We may believe that the common day pitch deck presentation is merely just for business lectures but the marketing and persuasive ability of pitch deck slides may actually be one of the best explanation tools. When dealing with certain difficult issues such as mapping out your financial plans for the year, a pitch deck presentation has the capability to share information in the most persuasive and simplest way possible; therefore allowing for more agreements- and fewer arguments.

1. Starting Off Your Pitch with an Attention Grabbing Quote

Just like in any persuasive essay or speech, the appeal of pathos (or emotion) when presenting your idea will catch your wife’s attention from the beginning. Your quote can also be a personalized statistic, say if you were trying to either sell or buy a substantial item or place that sums up a main purpose.

2. Utilize Visuals and Graphs

Images speak louder than words, too much text will cause anyone to lose interest fast. Using bar graphs and pie charts to explain your financial forecast or using graphics will make for any explanation to be easier and allow for more efficient points to be made. Talking numbers make for more confusion- but showing numbers allows for more information to be digested easily and this is essential in any great pitch deck presentation.

3. Minimal Bullet Points

The simpler, the better. Bullet points are acceptable in family pitch decks and allow for direct and specific statements to be made without too much wordiness. You as the presenter are responsible for elaborating these ideas, but visually they should be presented in the simplest form.

4. Using If/Then Analogies

Creating an if/then scenario within your pitch will give you the ability to show your wife why your point is valid and using examples will assist in positioning your argument.

Convincing somebody of anything is not an easy task, and just like Phil and Claire try to make sure their points are the “correct” ones, you can utilize pitch deck to share your ideas with your spouse and explain them in the most effective way possible.

Comment below and let us know if you’ve used pitch deck to persuade your wife.

Fortune 500

Mid Market

Small Business

Startups

Agency Partners

Robert H.

Gregor S.

What is AIDA?

A – Attention

I – Interest

D – Desire

A – Action

Reference

What is business storytelling?

What business story should you tell?

References

Are You Looking for a Pitch Deck? View Our Amazing Pitch Deck Examples!

What should a pitch deck contain?

Tips to keep in mind when working on your pitch deck:

Are You Looking for a Pitch Deck? View Our Amazing Pitch Deck Examples!

Conclusion

References

Sequence: What your webinar pitch deck should contain

Design: What your webinar pitch deck should look like

Reference

Select the X Meets Y Formula

Level Up with Visuals

Structure Your Proposal

Focusing on Yourself

We redesign pitch deck presentations.

Get your free quote now.

Using Technical Lingo

Bragging about Your Company

Download free pitch deck templates now.

Reference

Lay it out

Be consistent with colors

Take it easy with texts

The Takeaway: Engage with imagery

Reference

Get hundreds of pitch deck slides for free.

Sign up for your free account today.

Say it Fast

Back it Up

Say it Loud

Download free pitch deck templates now.

Say it Fast

Back it Up

Say it Loud

Reference

The universal question remains, “How do you win an argument with a woman?”

1. Starting Off Your Pitch with an Attention Grabbing Quote

2. Utilize Visuals and Graphs

3. Minimal Bullet Points

4. Using If/Then Analogies

Technology, Software & Media Technology

Investment, Real Estate & Finance

Hospitality, Marketing & Entertainment

Healthcare, Biotech & Pharma

Automotive, Aerospace & Transportation

Apparel, Retail, Food & Beverage

Oil, Gas & Energy

Speaking Training & Education

Startups & Pitch Decks

Agriculture, Construction & Security

Insurance & Manufacturing

Business, Service & Logistics

Are You Looking for a Pitch Deck?
View Our Amazing Pitch Deck Examples!

Are You Looking for a Pitch Deck?
View Our Amazing Pitch Deck Examples!