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Selling Your Wife with Pitch Deck: Why it Works

The universal question remains, “How do you win an argument with a woman?” 

Just like Phil and Claire Dunphy on ABC’S Emmy Award-winning show, Modern Familyit’s almost a daily struggle to prove who’s right and why. This timeless debacle has stumped husbands across the years as countless disagreements and failed persuasions have led to broken compromises.

We may believe that the common day pitch deck presentation is merely just for business lectures but the marketing and persuasive ability of pitch deck slides may actually be one of the best explanation tools. When dealing with certain difficult issues such as mapping out your financial plans for the year, a pitch deck presentation has the capability to share information in the most persuasive and simplest way possible; therefore allowing for more agreements- and fewer arguments.

1. Starting Off Your Pitch with an Attention Grabbing Quote

Just like in any persuasive essay or speech, the appeal of pathos (or emotion) when presenting your idea will catch your wife’s attention from the beginning. Your quote can also be a personalized statistic, say if you were trying to either sell or buy a substantial item or place that sums up a main purpose.

2. Utilize Visuals and Graphs

Images speak louder than words, too much text will cause anyone to lose interest fast. Using bar graphs and pie charts to explain your financial forecast or using graphics will make for any explanation to be easier and allow for more efficient points to be made. Talking numbers make for more confusion- but showing numbers allows for more information to be digested easily and this is essential in any great pitch deck presentation. 

3. Minimal Bullet Points

The simpler, the better. Bullet points are acceptable in family pitch decks and allow for direct and specific statements to be made without too much wordiness. You as the presenter are responsible for elaborating these ideas, but visually they should be presented in the simplest form.

4. Using If/Then Analogies

Creating an if/then scenario within your pitch will give you the ability to show your wife why your point is valid and using examples will assist in positioning your argument.


Convincing somebody of anything is not an easy task, and just like Phil and Claire try to make sure their points are the “correct” ones, you can utilize pitch deck to share your ideas with your spouse and explain them in the most effective way possible.

Comment below and let us know if you’ve used pitch deck to persuade your wife.

Raising Capital? Consider a Scrolling Web Pitch!

Raising capital is complicated. There are a lot of pieces to put together, including selling your audience, knowing your valuation, how much capital you need, use of funds and much, much more.

The initial hurdle for countless companies comes at the intersection where entrepreneurs and investors meet. Entrepreneurs often stumble building their investment deck and effectively pitching which makes it that much harder to get people to give you the capital. Investors must believe in you and your abilities to manage and grow a company. The problem is that showing who you are and what you’re capable of can be difficult let alone doing it in a 10-15 minute window.

For that reason you need to put your heart and soul into the pitch, but not just the content, also the delivery. What does a perfect pitch look like, you ask? That is a matter of opinion and you’ll never see the “perfect pitch deck”, but recently its all about presenting your company in a unique way to stand out from the crowd.  One additional option you may consider is a scrolling web pitch. Scrolling web pitches incorporate a unique scrolling technique that allow the presenter to replace the generic professional pitch deck click-by-click slides with an interactive, more organic and lively design.  This is not meant to be a replacement for the face to face pitch but a reinforcement and/or teaser to get the meeting.  Here are 4 reasons why you need to use scrolling web designs for you next investor pitch deck:

Keep Content Up to Date

In using a scrolling web pitch, you are making any future edits or updates to your text as easy as can be. This design simplifies the process and maximizes your use of time.

Stand Out from the Crowd and be unique

Most people email their large, boring and lifeless pitch deck presentations to prospective investors, but it really doesn’t make sense to do that. Without context from the entrepreneur you’ll risk a misinterpreted message or worse they might not even move past the first three slides.  Treat you pitch with respect. Why be dull and lifeless when you can be unique, creative and memorable?

Monitor page analytics/views and keep consistency

Data, data, data! Being able to keep your pitch up to date online and get analytics will help you assess the effectiveness of your deck. Additionally, you’ll have created another venue to market in. A great scroll web pitch will be able to sell itself without you being there, so any viewer could potentially bite in your concept.

Create more interest and leads

Analytics and views lead to increased interest and leads. Garnering and extrapolating public interest in your concept will serve as evidence to any potential investors as quality and a great opportunity.

Think of it as pitch deck presentation Darwinism: evolve your pitch or have it die. Though raising capital may be intimidating, challenging, and maybe seemingly impossible at times, the process starts with how you present yourself to people.

If you have any questions or comments about scroll pitches just comment them on this post?