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What Your SaaS Prospects Subconsciously Want (and Need) from Your Sales Pitch

The SaaS tech industry is one of the biggest sectors in the world and shows no signs of slowing down. New players from every corner appear each day, all of whom claim to bring the “hottest” product on the market.  

This hyperbolic sales pitch is a very common practice but is ultimately a misguided one. For a business to land big prospects, their sales pitchhas to deliver more than just big claims. Because the market is so crowded with new products, audiences need to see an extra bit of flair to really sell them on something new.  

At pitchdeck.com, we know what it takes to make your pitch deck match your cutting edge idea and we’ve helped countless clients succeed once they had their foot in the door. 

Prospects will tune into pitch decks that are unique and standout. How can you carefully create a pitch that successfully sells your business?

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Engage Visually  

Humans are naturally visual creatures. One of the most common mistakes people make in their sales pitch is their overreliance on text. Blocks of text are not only unappealing to look at, but they can also be counterproductive. Why overexplain when you can say so much with just an image? After all, our brains can process images in just under 13 milliseconds.  

By adding more visual flair to your pitch deck, you automatically make it easier for audiences to connect with what you’re selling. Since people are more likely to be visually-oriented learners, images help make your pitch more memorable.

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Concise Message 

Everyone likes to talk big when making a sale. But when everyone is talking big, then no one ever truly stands out. Instead of trying to speak with the loudest voice in the room, speak with a purpose. Condense the content of your pitch deck to the very essential pieces of information. There will be cases when you’ll be speaking to very powerful people who have very little time on their hands. The faster they are able to understand what you offer, the faster they can decide on when to start buying. 

Take the time to carefully curate your slides with content that best fits the interests of your audience. Put yourself in their place and consider what you’d like to hear and see from a sales pitch. Having even just a small grasp of their mindset will help you in the process of refining your sales pitch.

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Rehearse Before the Big Meeting  

There’s a stark difference between a well-practiced presenter and one who prefers to wing it. While some do prefer to do things on the fly, the style tends to devolve into stammered ramblings that fail to effectively get the point across. Practice runs help you clean up your delivery. The more you run through your pitch, the more likely you’ll catch areas that could use improvement. Once your delivery is perfected, you’ll have no problem projecting the right information to your audience.  

High-level clientele will know a practiced speech when they see it. This will reflect your commitment to mastering the facets of your business. While this may not directly affect the content of your pitch deck, your confidence as a presenter will play a large part in successfully selling your business to new partners.

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pitchdeck.com is Your Pitch Deck Expert 

Need help for your next big meeting? Contact us and we can create a winning pitch deck! From pitch decks to animated marketing videos, no one helps you boost communication and drive better business like we do.  

We’ve worked on over one million slides for +3,000 global clients. Our experience has taught us that every pitch deck has the potential to be a unique and impactful sales tool. It’s a matter of knowing how to use PowerPoint to its full potential. Most people only ever utilize the surface-level features of PowerPoint without realizing what can be accomplished using the program.  

We’ve worked with clients from every industry, creating pitch decks that sell regardless of topic or scale. Let us inject new life into your pitch and raise your business towards new heights. Reach out now to get a quote free of charge. 

Contact us today! 

Are Your Company’s Sales Pitches Harnessing Basic Marketing Principles? They Should Be

Marketing is the backbone of business. It is how communication lines between businesses and consumers are formed. All of the world’s biggest companies would not have achieved their prominence without the support of a masterfully crafted marketing plan. Regardless of product or industry, the principles of marketing are focused on creating connections to generate more sales for the company.  

At pitchdeck.com, we specialize in an unsung, yet powerful marketing tool: Pitch Decks. Our team of expert pitch deck designers is fully trained to craft pitch decks that help our clients sell their business in the boardroom. Even when content may seem too much to contain, we always find ways of enhancing the very best aspects of our clients to deliver amazing pitches.

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It’s critical for businesses to present a consistent voice in their marketing strategies. Whether they are connecting with consumers or potential investors, the overarching principles of marketing are always the same: Product, Place, Price and Promotion. In this article we will discuss how marketing’s four P’s apply to creating winning pitches.

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Product 

Target markets may vary, but the end goal of almost every business is to sell products. The structure of your sales pitch should effectively showcase what you are offering and how it’s different from the rest. Whether you’re pitching to potential investors or consumers directly, your slides must clearly present information in a concise and digestible manner. The more your audience understands your product and its value, the more likely they are to purchase.  

To give life to your product, craft a narrative for your Pitch Deck. This should build on the ideas of how your product fits into the needs of your audience. A narrative makes it easier for audiences to connect with your message and develop a more meaningful understanding of what you are offering. 

Price  

Once you provide the details of your product, you must then name your price. This will be the tipping point for most audiences. This makes it important to be transparent with them throughout your pitch. Especially if you are speaking to potential investors, you will need to explain clearly where their money will be going and how it will directly affect the quality of the product. For consumers, they will want a breakdown of why your product is worth their money and if it will truly add value to their lives. 

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Promotion  

The success of a business depends on more than just the quality of the product. Your sales pitch should illustrate the marketing and advertising plans you have for your product. Your audience will want to know exactly how you plan on getting consumers to buy your products. Otherwise, what value is there in a product that no one knows about? With a sound plan to boost your visibility, investors can get a clearer scope of how your product can generate income in the future.  

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Place 

Just because a pitch deck ends does not mean your sales pitch does, too. Provide your audience with clear directions on how to reach you afterwards. This “place” can be via email, website, or mobile numbers. It will be important to your audience knowing that you’re accessible in order to start doing business. By directing your audience to where they can reach you next, you will subliminally challenge them to make the next move. This engages them to keep the conversation going and further develop the connections you’ve built through the pitch. Knowing where and how they can reach you will be important for audiences to hoping to reach out.  

pitchdeck.com is Your Pitch Deck Expert 

Are you still struggling to create killer pitch decks? We are always here to help you out! From pitch decks to animated marketing videos, we are capable of crafting a variety of pitch materials designed to boost communication and drive better business.  

We’ve worked on over one million slides for +3,000 global clients. Our experience has taught us that every pitch deck has the potential to be a unique and effective sales tool. It’s just a matter of knowing how to use PowerPoint to its full potential.

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Our team of pitch deck designers, writers and animators collaborate diligently to ensure every aspect of your pitch is handled with the utmost expertise. We’ve worked with clients from every industry, delivering effective pitch decks regardless of topic or scale. The our team’s refined skills ensure that the world-class standards of our partners are always met. Let us help you breathe new life into your pitches and elevate your brand’s image in the boardroom.  

Reach out now to get a quote free of charge.