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3 Reasons Why Introverts Can Become Pitch Experts

Posted on by Rick E

Pitches aren’t only for extroverts who relish in collaboration and social encounters with the outside world. According to CRM specialist Russel Cooke, introverts are just as suitable for delivering a winning pitch. They have more processing time before they act, which can make for powerful pitches.

If you think you possess these traits, nourish them so that your business pitches produce positive results.

1. They Have Quiet Time

Introverts possess a different level of personal energy. Contrary to popular belief, they aren’t all antisocial hermits. Being an introvert simply means that you prefer to withdraw and recharge after a long day of interacting with others. This healthy amount of quiet time lets them reflect on events and opportunities, so they can more confidently execute tasks.

Challenge yourself to find alone time, like introverts do. Enjoy a little peace and quiet so you are in the right space to carefully plan your business pitch. This helps you prepare how to best convey your pitch idea to your intended audience.

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2. They Challenge Themselves

Since introverts are contemplative, they often recognize and accept their own weaknesses and limitations. They’re more likely to work on self-improvement because of their insightful nature. Follow the introvert way and achieve your biggest breakthroughs by challenging yourself to overcome adversity.

A speaker who faces challenges and improves his pitching skills has a big advantage over those who don’t. Pitch experts didn’t reach their full potential overnight. It requires great effort and deliberate practice. The good news is that anybody can do it, with enough determination.

3. They Listen Closely

This inherent trait is closely connected with having quiet time and challenging themselves. Introverts have a calm and meditative attitude, making them good listeners. They keep the balance of quiet time and self-improvement through attentive listening.

While quiet time works well when listening to an audience’s response, the desire for growth also happens after receiving clever insights or negative feedback that drive you to push your limits.

Conclusion

Just because extroverts are more outgoing and comfortable in a group doesn’t mean they’re superior presenters. Introverts are able to focus more because they’re comfortable with planning in silence. They’re also more introspective, ready to admit areas they can improve in, and willing to challenge themselves into becoming better people.

Finally, they can more fully engage audiences because, being naturally quieter, they’re able to attentively listen to what the crowd has to say. People with introverted traits can also make a name in the pitch deck industry.

Got a pitch deck requirement you need to work on? PitchDeck.com will be pleased to help you. Email us at info@pitchdeck.com and we’ll contact you ASAP.

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References

Cooke, Russel. “Quiet Confidence: Why Introverts Make Great Leaders.” Small Business Heroes, October 13, 2014. Accessed August 24, 2015.

3 Ways USP’s Make for Successful Business Pitches

Posted on by Rick E

Big ideas are important in business-to-business pitches. The stakes are higher, with both capital and profits on the line. Also called major selling ideas, they act as your pitch’s cornerstone, condensing your offer’s features, advantages, and benefits into an easily understandable and repeatable concept.

A Unique Selling Proposition (or USP) is a marketing concept that allows advertisers to demonstrate a product’s key effectiveness and guides their advertising campaigns’ tone, message, and overall execution. It’s the core that makes any big idea successful. Before stepping into the spotlight, take a step back and analyze if your product is memorable and unique enough to present itself. They may even guide you into becoming a better public speaker.

Here are three ways to use USP’s to improve your business pitching technique.

1. It Demonstrates Appreciable Value

People tend to invest in or buy something that either has proven value or improves their daily lives. Examine your potential customers and, if possible, find out their priorities and motivations. Use this information to determine how to best package what you’re selling.

Similarly, focus on figuring out the ideal way of convincing them to buy in or invest. Knowing how your product improves lives is an important part of fine-tuning your message. During your pitch, assert how your product can make your customers’ lives better to grab their attention.

2. It Reveals an Inimitable Quality

Your audience has probably listened to countless unmemorable pitches. If you don’t play your cards right, you could be one of the many failed proposals, especially if you’re presenting to an established business. Pitch yourself as someone who can offer something that no one else can.

Advertisers research on possible competitors to determine their USP’s validity and sustainability. Similarly, check out your rivals and figure out how you can get a leg up on them through pitch deck design. Having a unique and professional-looking deck is a surefire way to impress and engage.

3. It Displays a Strong Hook to Reel Them In

As we’ve discussed before, having the facts is only one part of getting your pitch done. It’s the same with your USP. Flex your creative muscles to craft what you bring to the table into a communicable, understandable, and sellable business proposal.

Package what you must share with your potential investors into a novel idea, and you’ll have the main ingredients to success.

Conclusion

Before you start selling your product, make sure that your product can sell itself.

Pinpointing your USP and fleshing it out requires some intensive research and inspiring creativity. Fortunately, it makes an untold amount of difference in making a simple collection of facts and sentences into an effective marketing strategy.

First, find out how your offer improves your target market’s lives. Second, show them what only you can do, which competitors can’t replicate. Lastly, present your product or service in a creative way. Start applying the concept as an approach to business pitches now and reap the rewards.

References

Belch, G., & Belch, M. (2001). Advertising and Promotion: An Integrated Marketing Communications Perspective (5th ed.). Boston, Mass.: Irwin/McGraw-Hill.
Reeves, R. (1961). Reality in advertising. New York: Knopf.
“Unique Selling Proposition (USP).” Entrepreneur. Accessed August 24, 2015.

Featured Image: “Apples-Stand-Out” by Flazingo Photos on flickr.com

3 Things to Remember When Disaster Attacks Your Pitch

Posted on by Rick E

Most presenters’ initial response when accidents happen is to worry. They think that there’s no way out when they make mistakes. The same things apply to business pitches.

While some presenters prepare well before they speak in front of their audience, they may fail to account for accidents or delays in their presentation.

When Disaster Strikes

You’re now in front of your prospective clients, ready to deliver your most outstanding pitch. Suddenly, your laptop shuts down, or your pitch deck slides freeze.

What will you do?

Continue.

It’s been said that “When the going gets tough, the tough gets going.” This means that when certain problems arise, don’t stop. Continue with what you’re doing and focus on your main objective. When you concentrate on delivering your presentation, you’ll eventually set aside your negative thoughts and feelings, allowing you to achieve your desired outcome without being distracted.

Being mentally present also helps you to focus on your audience and avoid getting interrupted by unexpected circumstances. Here are three things to recall when you experience unavoidable situations:

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1. Your Client Understands

When mistakes or accidents happen, it’s normal to feel bad about it. However, remember that your audience feels the same way, too. Understand that this can happen to anyone at any time. After all, there are no perfect presentations.

What’s important is that you’re able to maintain your composure during the pitch.

2. Your Client Still Wishes to Listen.

The reason why your audience attends your pitch is because they want to listen to what you have to say. There may be distractions that will prevent them from getting your message.

However, it’s your job to capture their attention and keep them interested.

3. Your Client Wants You to Continue

Your audience is on your side. Even if you make a mistake, they still want you to continue.

Don’t let these negative thoughts hinder you from delivering your message effectively.

Conclusion

Understanding these three things will help you attain your main goal: the audience’s attention. However, these shouldn’t stop you from planning ahead. Being well-prepared and staying focused allow you to properly manage possible disasters.

When that happens, remember: don’t stop. Just continue. You’ll feel better when you do.

To help you with your presentation needs, let pitchdeck.com experts assist you!

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References

Dlugan, Andrew. “The Only Thing to Do When Disaster Strikes Your Speech.” Six Minutes, March 18, 2010. Accessed June 8, 2015.

3 Ways Simplicity Gives Better Pitch Deck Ideas

Posted on by Rick E

We’ve mentioned before that giving a pitch is similar to marketing and advertising. This is why you need a simplistic deck for better pitch ideas.

But what exactly makes what Cutting Edge Advertising author Jim Aitchison calls the “less is more” principle effective enough to make ad agency gurus and professional presenters rely on them? Why do professional presenters like those who give the TED Talks make better impressions?

There are three reasons why simplicity gives better pitches.

According to ad veteran Luke Sullivan, all of them rely on a principle made by one of the founders of the ad agency behind the famous Volkswagen ads: “…they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.”

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1. Simplicity Gets Your Point Across

Aside from being able to sell effectively, Aitchison suggests that an ad needs to be understandable. This is the same requirement that every professional pitch deck needs in order to sell.

With simplicity, your sales pitch becomes more understandable, accurate and concise, letting you state your main point and tell your clients what they get out of your proposed product from the start.

2. Simplicity Cuts Through The Competition

Everyday, people are being bombarded with a clutter of advertisements. Clients face a similar situation with presenters. With all the other pitches to sit through, they need to sort through every potential partner’s gimmicks and extra bells and whistles.

With simplicity, you get to state what you can do, what clients get out of your offer and what advantages you have to outsell the competition.

3. Simplicity Gives More Creativity

With a simplistic strategy, you have more room to be creative and interesting. Once you know your product and your position in the market (be it an industry leader, an upstart underdog or a company playing second fiddle), start crafting your pitch deck slide designs and your speech around highlighting your current strengths.

For example, do you want to highlight your achievements as the best company in the industry? Do you want to feature your advantages over the top companies? Do you want to introduce a new product’s advantages and benefits to the client?

It all depends on how you want to present your company to your client. One effective way to do this is to keep it simple enough to be interesting.

The Main Ingredient: Look To Your Product

Those questions are simple strategies that give room to let your pitch deck visual design ideas do the talking, a specialty of pitch deck design professionals. The answer to doing all this lies in finding that one thing that makes your product interesting.

To know more about how to highlight your best ideas, take a few minutes to get in touch with us, all for free!

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References

“Ad Agency Tricks: Outsell Competitors in Sales Presentations.” pitchdeck.com. Accessed August 21, 2015.
Aitchison, Jim. Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century. 2nd ed. Singapore: Pearson Prentice Hall, 2004.
Great Volkswagen Ads. Accessed August 21, 2015.
Sullivan, Luke. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. 3rd ed. Hoboken, N.J.: John Wiley & Sons, 2008.

4 Factors for Creating Info-Heavy Pitch Deck Slide Designs

Posted on by Rick E

Making arguments without providing evidence to back up your stand is a bad move in pitches. It is useless, however, to bombard your slides with unnecessary information. Designing your deck haphazardly only muddles the information-sharing process and confuses your audience.

To improve your deck for your next pitch, here are four important things to keep in mind when creating info-heavy pitch deck slide designs:

Accuracy

Facts, data, and other information presented in your slides should be correct, current, and relevant. When citing from the internet, make sure to properly fact-check and source your information. Avoid directly citing Wikipedia. Follow the citations if you want to refer to something you find interesting in wikis. Maintaining accuracy is important not only for the sake of your slides, but for your credibility as well.

You want to present data to inform and convince—not to misinform and deceive.

Clarity

It’s not enough to have accurate information. Your content should be displayed in a clear and organized manner that makes all the facts and numbers easier to understand. Cut down all the content to the bare minimum that you need to get your point across. Reducing them to the most pertinent and logical manner allows for easier transfer of information.

According to presentation trainer, Nancy Duarte, there are a number of ways to arrange your slides so they pass the glance test, or the audience’s first scan through your deck. Among these are keeping your layout simple, maximizing white space, using proper fonts, and emphasizing the important points structure your deck into something that’s easily digestible.

Meaningful

Correct and well-ordered figures aren’t enough. An important key is to inject some significance that relates to your audience. To best connect with your audience, it’s vital to do some advanced research and determine their interests, needs, and concerns. Knowing these will assist you in adjusting to optimize your pitch deck to their needs.

Presenting your slides as a story or in a narrative structure best engages your listeners. This is due to how we’ve come to recall memories and enjoy our entertainment: as a series of episodes with a chronological structure and thematic background.

Memorable

The best pitch decks are those that remain with the audience. Executing a memorable pitch requires getting on your listeners’ good will. It’s important to improve your credibility by looking enthusiastic, genuine, and creative.

Effectively communicating your own excitement regarding your topic also adds to your power to persuade. This assures your listeners that your topic is worth their time. Inserting a slice of yourself through a personal anecdote also increases your audience’s perception of you as a genuine person.

Lastly, a creative approach using a funny or poignant beginning and/or ending, or through a unique execution of your pitch, also makes your slides more memorable.

Conclusion

Being new at presenting or not having enough time is never an excuse to show up with lazily-made slides.

Always design your pitch deck slides like a professional to get the best out of your message, and maximize the impact on your audience.

References

“3 Secrets to Make Numbers Interesting in Sales Presentations.” pitchdeck.com. May 13, 2015. Accessed August 20, 2015.
Duarte, Nancy. “Do Your Slides Pass the Glance Test?” Harvard Business Review. October 22, 2012. Accessed August 20, 2015.
“Five Ways to Transform Your Overloaded Text Slides.” Think Outside The Slide. September 14, 2012. Accessed August 20, 2015.

3 Ways Altruism Impacts Your Sales Pitch Skills

Posted on by Rick E

Chances are, you’ve been brought up to value altruistic behavior. This might have even turned you into the successful person you are now (or hopefully, will become). It may also have highly positive ramifications for your sales pitch skills.

First, let’s define our word of the day.

Altruism is a desire to help other people. Characterized by a lack of selfishness, anthropologists claim that civilized societies came about because altruism incentivizes cooperation. It is unfortunately not a universal trait, with several difficulties preventing people from practicing self-sacrifice for the greater good. The frequent barriers to showing selflessness include laziness, compounded by a feeling that the benefits are minimal.

Showing concern for others inspires other people to care for your welfare in kind. Here are specific ways that altruism can improve your speaking skills for your next sales pitch:

Altruism Makes You Relatable

Audiences are more likely to listen to speakers they relate with. Showing them that you care for their well-being promotes social connection. According to psychologist Sonja Lyubomirsky, this “fosters a heightened sense of interdependence and cooperation in your social community.”

You can increase their involvement by using words that convey a collaborative theme in your pitch. You want to say sentences such as: “We want to start a partnership where we both profit greatly through cooperation.” or “This proposal hopes to begin a mutually beneficial partnership that yields income for all parties.”

Tell your audience that what benefits you, which, in turn, benefits everyone.

Altruism Makes You Happier

Neuroscientist Emiliana Simon-Thomas cites a report that shows how altruism has positive effects on an individual’s health and happiness. This doesn’t mean that people only feel good because they think they’re supposed to. In fact, the effects of unselfish acts are reflected in neural studies on the brain.

These studies have also shown that charitable actions activate the same areas of the brain that are related to receiving gifts. It’s clear that doing good does good for you, too.

As opposed to egoists, who think more selfishly, altruists put the wellbeing of others before their own. Projecting this positive aura has the added benefit of putting people in a good mood. Related to our earlier point, this also makes it more likely for them to pay attention.

Altruism is Contagious

In addition to how selflessness can make you happier, it also triggers an area of your brain linked with the processing of moral behavior. This rewards your brain, making it more likely that practicing altruism will feel good in the future.

This creates a positive feedback loop (or as Sonja Lyubomirsky puts it, “a cascade of positive social consequences”) which hopefully leaves an impression on your listeners to inspire them as speakers. Being good to others makes them try to be better towards everyone else.

Conclusion

Altruism is a key trait that has helped our ancestors survive the harshest conditions – enduring the hardest challenges through greater cooperation. It takes a little step to show the smallest amount of care for the welfare of others. The benefits could snowball into something greater – to the benefit of you and your pitch.

Unsurprisingly, being kind to your fellow human beings is unambiguously good for humanity. Being kind to others makes you appear more relatable, which makes your audience reach out to you more. Doing good deeds doesn’t only make other people happier – it also makes you, yourself, feel better.

Even better, doing good for one person will cause a chain reaction, wherein people will pass the good deed on to other people. This is especially advantageous for you if you started it, as people will be able to trace the initial seed of goodwill back to you.

What’s good for humanity is also good for your sales pitch skills.

References

Lyubomirsky, Sonja. “Happiness for a Lifetime.” Greater Good. July 15, 2010. Accessed August 20, 2015.
Simon-Thomson, Emiliana R. “Is Kindness Really Its Own Reward?” Greater Good. June 1, 2008. Accessed August 20, 2015.

3 Reasons to Single-Task: Learning the Art of Mindfulness

Posted on by Rick E

While multitasking helps your productivity in some aspects, it does more harm than good for presenters. Though always being prepared for the unexpected lets you stay on top of any situation, being mindful of your audience makes you an effective presenter, increasing your chances of successfully engaging them and delivering your message.

Public speaking trainer, Gary Genard, presents mindfulness as a key skill in crafting an effective pitch. Mindfulness means paying attention to what happens in the present. For Genard, this skill lets you achieve total audience engagement in your professional pitches, letting you focus on connecting with them and meeting their needs.

Here’s our own take on the benefits of single-tasking:

1. Single-Tasking Lets You Focus

Some people believe that single-tasking isn’t as productive. However, focusing on one thing at a time allows the speaker to concentrate on a particular task at hand, improving your stage presence and connecting you with your audience. Aside from your interactive pitch deck slides or speech, single-tasking enables you to speak to the crowd without being distracted.

While distractions are unavoidable, remaining focused strengthens your message’s impact. It also boosts your confidence and reduces your anxiety, knowing that you’re in full control of the situation. Consider these ways to help you attain mindfulness and become a more effective presenter:

2. Single-Tasking Keeps You Mentally Present

Multitasking won’t be helpful especially when you begin worrying about what your audience thinks of you on the stage. Allowing yourself to be distracted might lose your audience’s attention and prevent them from getting interested.

Since your audience is your main priority, your mind should be set on achieving their needs and wants to show that you care about them. Being mentally present also allows you to convey your topic’s most significant points as you involve your audience in your pitch.

3. Single-Tasking Helps You Develop a Single Objective

Knowing your main purpose lets you limit your ideas to an amount you can control, and lets you organize your thoughts for crafting your pitch. Once you have your topic, list down all the information you’ll include and come up with a simple objective for your pitch.

Do you want them to take action? Do you want them to form small groups to discuss your topic with each other? This lets you fulfill your main goal, preventing clients from being overwhelmed with complex details.

Conclusion

Learning this discipline helps you to set your mind on what you’re presently doing. Instead of overthinking things that might negatively affect your performance, focus on the most important element of your pitch– your audience.

Focus on one thing at a time without trying to juggle multiple tasks at once. Being focused means you’re more directly engaged with your audience, not distracted by a million little things you feel like you have to address all at the same time. Single-tasking also means you can condense your pitch deck with a single objective in mind. With less to worry about, you can direct all your resources to achieving that one goal in the most effective way.

Stay focused and see how your audience does the same thing for you.

To help you with your pitch deck needs, let pitchdeck.com experts assist you!

References

Genard, Gary. “Mindfulness: A Key Skill in Effective Public Speaking.” The Genard Method. October 13, 2013. Accessed August 19, 2015.

Featured Image: “Intel Engineers Meditating” by Intel Free Press on flickr.com

Pitching Skills We Can Learn from Gymnastics

Posted on by Rick E

Gymnastics is not solely about learning split leaps, jumps, and handstands. It’s about harnessing an individual’s physical strength, agility, and determination to execute astounding physical feats. In an article on FloGymnastics, Keri Monstrola shows us that the sport transcends its craft and manages to relate itself to other parts of our life as well.

The skills gymnasts learn in training are perfect building blocks for presentations. Here are some more gymnastics skills you need to learn to become a well-rounded speaker:

Overcoming Fear

Gymnasts work through their fears to undertake difficult routines on uneven bars, springboards, and balance beams. It’s impossible for them to pull off perfect tens on each activity without mastering the first step: overcoming fear. Likewise, presenters must set aside and face their personal public speaking fears.

If you’re afraid of being the center of attention, making mistakes, or feeling dissatisfied with your presentation skills, consider the hardships of gymnasts. The tumbling passes at different heights are more terrifying – and have greater physical consequences – than speaking in front of a crowd.

Your life isn’t put at risk, but your business reputation or sales deals are.

Social Interaction

All professionals pass through the beginning stages. Aspiring gymnasts are also given the chance to develop their social skills like listening, taking turns, and following directions. In turn, the senior students learn to become role models to foster a good learning environment for the newbies.

The same goes for keynotes or pitch decks. Your discussion is a two-way street, breaking the wall between you and your audience. Establish a successful and productive dialogue by asking questions, responding to feedback, and allowing participants to speak up to develop an engaging, audience-centered discussion.

Balance and Control

Balance and control are two of the most important skills to succeed in the sport of gymnastics. The perfect combination and understanding of the two must be incorporated for a seamless execution of every routine.

In public speaking, a harmonious combination of verbal and non-verbal cues demonstrates an interactive speech delivery. Your emotion is what connects you to your audience. Keep them under control so that you appear genuine, but not threatening or insincere.

Conclusion

Gymnastics doesn’t only teach sports enthusiasts positive lessons learned through daily training, but it can also inspire people who make presentations for a living.

Before you can start presenting, you have to overcome your fears to begin your public speaking journey. Presenting isn’t a solo effort. After all, you’re presenting to an audience, so you must make it a conversation by involving the crowd.

Lastly, master a balance of verbal and non-verbal cues to engage different types of audiences in the ways they best learn.

Looking for high-quality pitch decks for your business? Give us a call at 1-858-217-5144 or request for a free quote from pitchdeck.com today.

Reference

Monstrola, Keri. “10 Life Skills Learned From Gymnastics.” FloGymnastics. November 2, 2014. Accessed August 19, 2015.

Featured Image: “TWU Gymnastics [Floor] Mollie & Amy” by Erin Costa on flickr.com

5 Pitch Speaking Tips from Winston Churchill

Posted on by Rick E

One of the most effective speakers we can learn from is Winston Churchill. In fact, both advertising agency gurus and pitch experts have cited his skills, be it crafting and rehearsing a presentation speech, as brand communications expert, Carmine Gallo lauded, or for writing persuasive advertising copy, according to creativity mentor, Luke Sullivan.

Churchill’s speeches have always been powerful and persuasive. These can be used as inspiration for more convincing business or sales pitches, especially if you’re selling something. Use these five pitch speaking tips to get the most out of your pitch:

1. Begin Strongly

Start with a question, cite a relevant quotation or challenge your audience. Whichever way you pick, be sure to give your audience a strong and credible impression. You also need to empathize and show that you’re willing to help solve their problems.

Remember that you need clients or partners to invest in you. Giving a confident impression and backing it up with an effective pitch make for a strong introduction.

2. Have One Theme

A compelling idea is the cornerstone of an effective business pitch. Being able to centralize your speech around one idea describes and clarifies what you want to say. Sullivan suggests that in order to find that one idea, look at your product and find the best way you can describe it.

If you can summarize that within one description, putting in the supporting points to back up your claims will be easier to make. Your audience will also have an easier time following your pitch too.

3. Use Simple language

Using a conversational tone, together with simple and easy-to-understand language gives potential partners an easier time following your pitch. This saves you time in reiterating your key points and explaining them to the audience.

Rather than giving a technical explanation, stick to highlighting what your product or service can offer your clients. Gallo suggests you let them know what they get out of it and why they should care about your pitch.

4. Leave a Picture in the Audiences’ Minds

Words are more than just a means to convince your clients. They can also be used to paint pictures in the audience’s minds. This is important because people buy what they can see, more than hearing the description, more than reading about it, clients and prospects need to visualize the product and the situations where it can help them.

To help you get the most out of this, try to find out what a professional pitch deck design specialist can do to enhance your pitch deck.

5. End Dramatically

As with your beginning, you need to make a dramatic ending. It can be a call to action, a challenge for your clients to invest in your proposal, or an important fact they can associate with your brand.

When you make your conclusion, always refer to your main idea and how it is organized. If your pitch is structured with the strategy of highlighting your best selling point, you already have an edge against the competition.

One Last Thing

Leaving a lasting impression can potentially be as powerful as an initial impression. Learning to apply these tips will give you the same edge that Winston Churchill enjoyed.

To help you make your speech work with a matching pitch deck, take a few minutes to get in touch with us, all for free!

References

“Audio Archive.” Winston Churchill. Accessed August 18, 2015.
Gallo, Carmine. The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience. New York: McGraw-Hill, 2010.
Sullivan, Luke. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. 3rd ed. Hoboken, N.J.: John Wiley & Sons, 2008.

Featured Image: “NY – Hyde Park: Franklin D. Roosevelt Presidential Library – Winston Churchill Portrait” by Wally Gobetz on flickr.com

3 Reasons Not to Settle for Just Any Pitch Deck

Posted on by Rick E

If you’re looking for the best results, then make sure to bring your best efforts to the fore. You may be making a pitch with an amazing product or solution, but that doesn’t mean you can slack off. You should never come into a conference room with a subpar slide deck.

Curiously, PowerPoint gets a bad reputation for making presentations more boring than they usually are, causing presenters to dismiss its importance. People often mistake it for a dull collection of words that mirror what the speaker’s saying– or worse, that it’s just a giant set of speech notes. This is a huge mistake that could have negative drawbacks for you and your company. You should value good design and planning for your pitch deck.

1. Half-Baked Won’t Make It

“Just give me any presentation. It doesn’t matter.”

This is still a common way of thinking, no matter how big your company already is. Sometimes, someone may even request for a presentation with the bare minimum requirements and be happy with it.

After all, it’s a salesman’s job to sell, and the deck is just there for support, right?

Wrong.

Even an amazing presenter can benefit greatly from a professionally designed set of slides. With a visually appealing deck, you can show clients that you care about your credibility enough to invest in resources to be at your best. In addition to showing that you‘re serious about your business, this complements your core message and give you more convincing power.

2. A Higher Standard Nets Better Results

Why wouldn’t you want a pitch deck that best represents your brand? Usually, the answer we hear is that there’s not enough time, money, or people to do it for you. You can only go so far by settling for what you think you can afford.

Even the tiniest amount of extra effort will have wide-ranging positive consequences. This applies to something as simple as checking for spelling and grammar errors, to something more complicated like providing your deck with a unified and streamlined design.

3. What We Can Do

As professionals, we know the importance of having a strong core message supported by the clear and concise presentation of data. All our work is executed with the client’s needs, values, and brand story in mind.

Our company can condense your slides to refine and communicate your message. We can structure your deck to best communicate your purpose and your story. We can even design each slide to ensure your audience won’t feel a wink of boredom.

Conclusion

People are inclined to judge and scrutinize others based on their first impressions. When you have an important opportunity that can change the direction of your career or the fortunes of your company, meet the opportunity with only your finest.

Do you think your business deserves the best? Don’t take anything for granted: hire an expert pitch deck design company now.

References

Evele, Nathalie. “Is It Human Nature to Judge?” Centre for Journalism. Accessed August 18, 2015.

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