public speaking Archives

Alan Monroe’s Motivational Sequence in Sales Pitches

Posted on June 23, 2015May 3, 2023 by Rick E

Monroe’s motivational sequence is a powerful speech writing technique based on the power of persuasion and developed in the 1930s by Alan Monroe, a college professor at Purdue University.

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Presenters should focus on their audiences. Since people avoid discomfort once they encounter a particular problem, they’ll be convinced to take action that will solve that issue.

Monroe’s Motivational Sequence

The objective of a sales pitch is to compel clients to make purchase decisions.

As a presenter, you should answer answer their questions: “Why am I here?” and “What’s in it for me?”

If they don’t see why your proposal is important, they won’t bother to listen. This makes your introduction the most crucial part of your sales pitches. It’s where you hook your audience and keep them interested.

Here are five stages Monroe suggested to making audiences act on unresolved issues:

First Stage: Get Attention

How will you convince them to pay attention?

Getting your audience’s attention is the first step in motivating them. Storytelling achieves this by providing them with stories that pique their interest.

Explain the importance of having them as your audience. Include humorous stories, questions, and quotations to connect with them, giving them a reason to stay and listen.

Second Stage: Establish the Need

How will you address a problem that needs solving?

Stating and emphasizing the issue points out the discomfort and dissatisfaction it brings. Use statistics to illustrate how this can affect them. Appeal to your audience’s emotions to connect with them.

After this, they’ll start looking for a solution.

Third Stage: Satisfy the Need

How will you offer the solution?

Provide them with concrete solutions to address the issues. Avoid confusing and misleading technical terms to keep them from misinterpreting what you mean.

Explain and clarify each of your solution’s supporting details to show their importance.

Fourth Stage: Visualize the Future

How will you show the positive effects of applying this solution?

Contrast the problem against your solution to illustrate the difference between the positive and negative outcomes. What happens if you apply this solution? What happens if you don’t?

Create a picture of both to convince your audience to follow your advice and take action.

Fifth Stage: Inspire Action

How will you move them to act now?

Return to your message’s main idea to remind them of its impact. Create a sense of urgency that challenges and drives them to act immediately.

Tell them to quit delaying the problem. Reiterate the reasons why they should do it and how it can be done.

Conclusion

Monroe’s motivational sequence convinces your audiences to take action by getting their attention, making them stay and listen to what you have to say.

Establish their need for a solution to stop the issue. Satisfy them with clearer and easier-to-understand solutions. Help them visualize how their decision affects their future, and inspire them to act now.

This sequence increases your chances of persuading your audience enough to make them take action.

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References

Barker, Alan. “Five Steps to Action: Monroe’s Motivated Sequence.” Distributed Intelligence. Accessed June 23, 2015.

The Secret to an Effective Sales Pitch Rehearsal

Posted on June 19, 2015May 3, 2023 by Rick E

The best sales pitches are planned weeks in advance, with rehearsals taking several hours.

Presenters refine several factors such as speech tone, body language, hand gestures, demonstrations, and even slide timing.

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The Secret

What’s the overarching secret to getting the most out of your rehearsal?

Deliberate practice.

According to brand communications expert Carmine Gallo, this is a form of training which involves setting specific goals (say, giving a sales pitch in five minutes), asking for feedback, and continuous improvement during your career as a professional presenter.

Setting Goals

Using this method of training means being specific down to the last detail.

How powerful will your tone be? What sort of emotions do you need to use for presenting? How long will your speech take per slide?

Gallo presents Steve Jobs as an example because of his meticulousness. Jobs spends several hours practicing the sales pitch’s every aspect, right down to how much lighting to use for showing his products.

Similarly, a skilled presenter notes his pitch’s every detail and how they’ll work during the actual show date. This lets you plan how your deck work, including your speech’s timing, for an effortless sales pitch.

Properly Using Feedback

Do the pitch rehearsal with your team, supervisor or even in front of a mirror.

If you have someone or something to help spot your errors, take note of your mistakes and avoid doing them during the actual pitch.

Note if there were likable things you did (ex. building rapport with the audience, poking good-natured fun at yourself) that you can repeat.

Sales strategist Marc Wayshak suggests that another effective way of getting feedback would be to ask prospects what works for them or what doesn’t. This won’t diminish your credibility. In fact, it will make you seem even more determined to connect with them and understand their needs.

Continuous Improvement

As simple as this sounds, improving yourself can take years. Practice is essential to a sales pitch, especially if you want to sound spontaneous.

Over the course of your career, improve yourself by studying both your performance and your audience’s feedback.

Combined with rigorous deliberative practice, you’ll eventually define and improve your mix of personal pitch techniques, letting you sell better than you ever could before.

The Bottom Line

Practice everything, down to the tiniest detail. If you’re as passionate about giving a pitch as Steve Jobs and the top TED speakers are, rehearse, rehearse, rehearse.

Learn from your mistakes and strengths to reach your fullest potential as a presenter.

Once you’ve honed your skills, work with a pitch deck design specialist to give you the right selling tools!

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References

Gallo, C. The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience. New York: McGraw-Hill, 2010.
Wayshak, Marc. “5 Tips to Giving the Perfect Sales Presentation.” Salesforce Blog. January 23, 2014. Accessed June 19, 2015.

Sales Pitch Tips from The Art of War: Know Your Craft

Posted on June 15, 2015May 3, 2023 by Rick E

In their breakthrough book, The Art of War for Managers, business veterans Gerald and Steven Michaelson cite one of history’s greatest military tacticians, Sun Tzu.

Drawing from one of Sun Tzu’s famous lines, “…the general who understands war is… the guarantor of the security of the nation,” these business gurus suggest that if you spend time knowing your business well enough, you’ll lead it effectively.

The same principle applies to sales pitches.

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CEOs and sales teams take time to know their businesses and products before pitching. They also have a firm grasp of the public speaking techniques they need to sell.

As a presenter, here are three aspects you should master:

Your Product

Knowing your tools is the first step to building a selling idea. According to renowned author Jim Aitchison, learning every aspect of your product or service lets you explain its features correctly. It also helps you outline the benefits your prospects are interested in.

Ask yourself these questions:

What is it?
How does it work?
What benefits does it give to clients?
What situations can they use it in?

These should lead to what clients need to know, more specifically: how the product or service help their business.

Your Pitch Techniques

Once you know how your business and products work, rehearse. There is no shortcut.

As brand communications expert, Carmine Gallo, says, even some professional presenters spend several weeks rehearsing for a single pitch. They also take note of what works and what doesn’t so they can improve their public speaking.

Professional presenters deliberately practice until they get their pitch just right, almost as if their work was effortless.

Learn how to use the techniques and tools at your disposal before entering the boardroom to give yourself an immense advantage over others.

Your Pitch Deck

Once you know everything about your product or service and have spent hours rehearsing your speech, it’s time to prepare your third and most crucial component: your pitch deck.

Your deck is not a script, but it’s there to help your audience visualize what you have to say, so keep it as simple and understandable as possible.

You can even hire professional pitch deck specialists to help you design a deck that effectively sells your pitch.

Learn the Tools and the Trade

Pitching skills and techniques are acquired over time. Some spend hours practicing to gain them, while others have built them up over their careers. The same thing goes for knowing your business well enough to sell it.

Know every aspect of your product first. There’s nothing to pitch if you don’t understand your own offering. Rehearse until you master your tone, gestures, and timing. All the information you have is useless if you can’t deliver it clearly.

Finally, make your deck simple but packed with meaningful content. Don’t use them as your cue cards. Instead, use them to emphasize what you want to say. With enough practice, you’ll know how to best persuade a crowd by combining all these factors into a great sales pitch.

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References

Aitchison, J. Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century. Singapore, New York: Prentice Hall, 2004.
Gallo, C. The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience. New York: McGraw-Hill. 2010.
“Knowing Your Products and Services.” Queensland Government. Accessed June 15, 2015.
Michaelson, G., and Steven Michaelson. Sun Tzu: The Art of War for Managers: 50 Strategic Rules Updated for Today’s Business. 2nd ed. Avon, Mass.: Adams Media. 2010.
“The Secret to an Effective Sales Pitch Rehearsal.” pitchdeck.com, Inc. 2015. Accessed June 15, 2015.

Featured Image: “Chinese Brush for Writing Calligraphy” by epSos .de on flickr.com

3 Acting Tips for More Persuasive Business Pitches

Posted on June 9, 2015May 3, 2023 by Rick E

Movie and theater actors can instantly influence and move viewers however they want. They excel at transfixing audiences, making people value their presence enough to attentively watch their words and actions.

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According to speech coach Gary Genard, speakers can also use these crucial acting skills to inject persuasion into their pitches.

Here’s our own spin on how acting techniques can leave a great impact on the crowd:

Own the Stage

Deliver your business pitch the way actors give their all, resulting in shining moments. Solid commitment to your pitch leaves your audience with something important to remember.

Owning the stage means taking full responsibility for whatever happens during your discussion.

Besides sharing relevant stories and citing related quotations or important facts, your listeners are more likely to believe you if they recognize your credibility on the topic and your composure in handling difficult situations, unexpected or not.

Use Your Emotions

Actors have the eloquent skill of playing with their own emotions. They can laugh at one point and cry at another.

In pitches, you also need to express your genuine feelings to best connect with your listeners. At the same time, choose the appropriate tone for every occasion.

If your business speech tackles a major breakthrough in the industry, you have to sound involved, proud, and enthusiastic. If you’re trying to emphasize a hurdle that needs an immediate remedy, speak in a serious tone that will call the audience to action.

Control Vocal Power

Controlling your vocal power is an effective way to emphasize a point.

This is another acting skill that stage artists use to make scenes realistic and convincing.

Your business pitch doesn’t sell solely because of its content. Your pitch delivery also plays a big part in your success. How you convey your main idea and key points through your

How you convey your main idea and key points through your voice and choice of words creates a rhythm that carries the meaning to your audience.

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Consider acting as a core skill to deliver dynamic and persuasive business pitches. Show your audience that you’re an expert on the topic to make them believe everything you have to say.

Express the appropriate emotions according to your statement’s aim and content. Control your voice to match the kind of drama you want to inject into your pitch.

Incorporate these tips to engage and entertain your audience the way actors do, and you’ll turn your audience into loyal fans, effectively converting your leads into more sales.

Got a pitch deck requirement you need to work on? pitchdeck.com will be pleased to help you. Email us at sales@pitchdeck.com and we’ll contact you ASAP.

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References

“An Actor’s Secrets for Great Business Presentations.” The Genard Method. Accessed June 9, 2015.

4 Sales Pitch Ideas from Radio Advertisement Writers

Posted on June 9, 2015May 3, 2023 by Rick E

According to ad veteran, Luke Sullivan, presenters and radio ad writers come up with ways to get customers to listen and buy what they advertise.

While presenters have the advantage of more time (ten to twenty minutes of presentation time vs. a thirty-second radio ad) and a pitch deck to provide visuals, the majority of the pitch depends on how the presenter talks.

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Voice tones, hand gestures, and even body language contribute to how effectively you deliver your sales pitch.

Brand communications expert, Carmine Gallo, suggests that you can either give a listless pitch deck with notecards, or you can study your product long enough to come up with an interesting idea that sells itself.

Because radio ad writers and presenters share a common problem, there are solutions that are applicable to both parties:

Use words to paint images.

Telling a story is one effective way to make a compelling pitch, but using words to describe a picture can effectively engage your audience, letting them visualize what you have in mind.

Your sales pitch deck is there to provide a visual image for your audience when you give your speech.

This becomes even more effective when the deck applies the right design methods to enhance your core message.

Use speech ideas you can describe in a sentence.

Simplifying your topic gives your clients a clearer picture of what you have to offer.

The same thing applies when you craft your pitch deck speech. The first question you need to ask is: “What is my pitch all about?”

Once you answer this, start writing your script and practice it.

Whether you want to present a car that gets you to where you want to go, or an impressive quarterly sales result for your brand, boil down your topic into one simple idea.

You’ll have more freedom to write your script.

Use the right tone for your pitch.

While using a conversational tone works for most professional pitches, there are times where you need to bring your passion into your pitch, particularly when building hype for a new product or celebrating a new sales record and making new recommendations.

The key is to know your client’s expectations.

Once you do, stay relevant to those expectations in order to connect with your clients.

You may want to use humor in your speech, but that won’t work if the client expects you to be serious and professional.

You can be funny, but you need to be interesting.

While some presenters like to poke fun during their pitches, remember to be professional and take your clients seriously so you can sell.

If the situation calls for you to poke fun at your product, then it’s fine. Sullivan reiterates that every presenter needs to be “interesting.”

Being interesting means having an idea.

Fortunately, as renowned author Jim Aitchison suggests, every product has a story to tell.

Maybe it has something that no other competitor has, the way it was made puts it above others, or maybe it has benefits that no other product has.

Whatever your speech idea, always go back to what you want to talk about. Chances are, there’s an interesting story to tell your clients.

That story might be your ticket to selling your pitch.

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As with every story, getting someone to look it over gives you room for improvement, increasing your chances of selling.

Just as radio ad writers need editors, every presenter needs the help of a professional pitch deck specialist to give them that selling advantage.

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Get professionally designed pitch deck slides weekly.

References

Aitchison, J. (2004). Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century. Singapore ; New York: Prentice Hall.
Gallo, C. (2010). The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience. New York: McGraw-Hill.
“Sales Presentation Skills: Stay Relevant to Pitch Ideas.” pitchdeck.com, May 11, 2015. Accessed June 9, 2015.
Sullivan, L. (2008). Hey, Whipple, Squeeze This! A Guide to Creating Great Ads. Hoboken, NJ – J. Wiley & Sons.

Featured Image: “Radio ZRK Eroica cropped background” by Tomek Goździewicz on Wikimedia Commons

How Printed Handouts Benefit Your Business Pitch

Posted on June 5, 2015May 3, 2023 by Rick E

While most presenters focus on making effective pitch deck presentations, handouts are also essential tools for clearly understanding topics.

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Handouts aren’t suited for all situations like inspirational talks, for example. Business pitches, however, require more complex information and data. In this case, provide your audience with hard copies that summarize your message.

What’s Inside?

Handouts should reflect your overall business pitch, but don’t print out all your slides. Include only what is relevant—plan what your handouts should contain and only include keywords which drive your main points.

Explaining everything in one sitting might lose your audience’s interest because they’re burdened with too much information.

At the same time, presentation trainer Olivia Mitchell encourages the use of white space in handouts to let audience members write down any important questions or ideas they have while you deliver.

Instead of separating you from them, it actually helps you engage them more.

How Is It Important?

Handouts are great for business pitch decks that demand detailed explanations, especially when you’re maximizing your time while presenting your ideas.

While this isn’t a prerequisite when you do a pitch, it’s one way of making it more memorable for your audience.

Though practice and preparation prevent you from forgetting some of your key points, it’s still significant to give time for making your handout to avoid leaving your audience hanging.

When Should You Give Handouts?

Give them out before, during, or after your pitches. Each time period has its pros and cons.

Providing handouts beforehand might make them think they don’t need to listen to your pitch since they already have the information. They can also be distracted reading your handouts instead of paying attention to your speech.

But if you do choose to distribute before the pitch, let your handouts serve as a guide, not a distraction.

On the other hand, giving handouts during the pitch lets you interact with your audience and makes them feel involved. People can write down their ideas and notes on these interactive handouts, making them feel more invested in what you have to say.

If you choose to distribute handouts after the pitch, advise your audience before you begin. Inform them that you’ll provide a summary, so they won’t be distracted by listing down complex data or facts.

It’s not an issue at what point in your pitches you distribute your handouts. What’s important is that you engage and capture your audience’s attention.

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Knowing your handouts’ benefits makes your pitch more memorable. They can be kept for future reference since they’re printed materials, helping your audiences remember your company after your pitch.

Giving your audience something to review lets them recall your pitch deck’s key message. pitchdeck.com can help you craft printed materials containing stand-out texts and visuals.

Take a look at our portfolio, or contact us. All it takes is fifteen minutes.

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References

“13 Best Practice Tips for Effective Presentation Handouts.” Speaking about Presenting. Accessed June 5, 2015.
“A Quick Guide to Pitch Deck Handouts.” pitchdeck.com Pitch Deck Design & Presentation Experts. 2014. Accessed June 5, 2015.
“Using Handouts.” Total Communication. Accessed June 5, 2015.

How Lecterns Help or Hinder Your Marketing Pitch

Posted on June 3, 2015May 3, 2023 by Rick E

Presenters have been trained to eliminate all personal anxieties in order to engage the audience. However, they rarely notice physical nonverbal speech barriers such as lecterns. These are traditionally used as stands to place your notes on. However, it can keep you from grabbing your audience’s attention and building a connection with them.

Why do most effective public speakers never use it? Can it be used effectively?

The answer is, lecterns can help or hinder your marketing pitches, depending on how and when you use it.

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Pros and Cons

Most politicians use lecterns in formal settings because it lets them project authority.

Even pastors use lecterns to hold their notes, bibles, and other sermon materials. But they don’t stay there all the time. For example, Joel Osteen, the Houston’s Lakewood Church’s famous pastor, never stays behind the lectern. He maintains eye contact and interacts with the audience, walking around the stage without looking at his notes.

For some public speakers, lecterns block them off from their viewers, preventing full engagement. This physical barrier keeps the crowd from seeing the presenter’s body language, non-verbal cues, posture and gestures.

Proper Use of Lecterns

Staying behind a lectern is different from standing behind it occasionally. Sometimes, you have to stand behind it due to its built-in mic and limited stage space. Other times, lecterns are unnecessary in venues such as conference rooms. Whether you can freely move around or are stuck in one place, involve your listeners by keeping eye contact no matter where you go.

Conclusion

Staying away from the lectern increases your chances of connecting with your audience. They’re also more likely to listen because they see you standing openly in front of them.

No matter where you deliver your marketing pitches, practice and prepare your speech so you can deliver your message without looking at your notes back at the lectern.

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References

Donovan, J. “How To Speak Behind A Lectern.” SpeakingSherpa. 2012. Accessed July 3, 2015.
“Public Speaking.” Atlantic International University. Accessed June 3, 2015.

How to Use Body Language Like a Pitch Expert

Posted on June 2, 2015May 3, 2023 by Rick E

People communicate not only with words but with small actions like smiling, raising eyebrows, hand gestures, and other non-verbal cues.

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Words aren’t enough to effectively convey your intended message. Use body language like a pitch expert to deliver a successful pitch deck.

Defining Body Language

Non-verbal gestures are quiet, but they add impact to sales pitches. Posture, gestures, facial expressions, and eye contact contribute greatly to expressing and complementing your main idea.

In your next corporate meeting, use these non-verbal cues to reinforce your pitch skills.

Why It’s Important

Body language speaks louder than words. In fact, Albert Mehrabian’s 7%-38%-55% rule states that non-verbal communication covers about 90% of overall messages’ impact. Spoken words influence your audience the least.

Your audience judges your physical behavior because it reveals your character and signifies your intent. Align your body language with your message to display authority and influence.

How It Helps You

Here’s how each of the typical signals affects your viewers:

Eye Contact

Never discount the value of looking into your listeners’ eyes to connect with them. This makes your audience feel that they’re involved and also shows that you trust them and have nothing to hide. This is useful when giving and receiving feedback or prompting others to speak.

Posture

Good posture indicates competence and confidence. Stand up straight yet relaxed, and avoid slouching or hunching over. This shows that you’re in control while also expressing friendliness, positivity, and even detachment when needed.

Hand Gestures

Your palm has the power to persuade your audience. Use an open palm together with fingers toward the audience to express sincerity. Face your palm backwards with fingers upward for persuading. Use a precision grip with your index finger and thumb together for emphasizing key points, or a power fist for grasping an issue.

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Go above and beyond the spoken or written language with nonverbal communication. Even the simplest body movements, such as glancing at your audience, gesturing with your hand, or standing up straight, give your pitch implicit meanings.

Be cautious about your body language and use only those actions that’ll support your content and delivery. With enough practice, you’ll be able to land those sales with one word and one gesture.

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References

“Mehrabian’s Communication Research.” Business Balls. Accessed June 2, 2015.

Canons of Rhetoric: Applying Arrangement to Pitch Decks

Posted on June 2, 2015May 3, 2023 by Rick E

We’ve discussed the canons of rhetoric and examined invention’s importance in public speaking.

This post focuses on the second canon—arrangement.

In Classical Roman oration, arrangement is organizing a speech to maximize persuasiveness. This process of forming a coherent speech structure can be applied to any pitch deck presentation.

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If you’ve survived the invention phase, then this canon won’t give you trouble. Let’s talk about how to organize your argument the rhetoricians’ way.

Exordium: Introducing Your Speech

All speeches begin with introductions—stating your purpose and establishing your credibility. Tell your audience what your message is about and why it’s important. Your introduction may sometimes require storytelling to make your material more convincing while reinforcing an element of fun.

Narratio: Stating the Facts

Follow up your introduction by stating supporting facts, or further information on your topic. Narrating fact-based examples back up your argument, making it more persuasive. If you hook your audiences with your introduction, this is where you reel them in.

Partitio: Dividing Your Topic

According to the Roman rhetorician Quintilian, this is where you streamline your key points. This is your argument’s outline—the trail that your audience follows. This gives them an idea on how long your speech will take. Listeners always look for clues to find out if you’re worth their time.

Confirmatio: Proving Your Argument

The proof stage is the life of your pitch deck. Have you ever read a good story and expected a great ending, only to be let down because the ending doesn’t make sense? The elements for a good story were there; they just weren’t properly connected. That’s why you present and construct arguments that stem directly from your earlier stated facts.

Refutatio: Refuting Yourself

There will always be ideas that contradict yours. This is where you refute these counterarguments. Admit your argument’s flaws while assuring that they’re solvable or relatively insignificant. This shows that you’re human and lets you gain your audience’s sympathy and trust.

Peroratio: Concluding Your Speech

End your discussion with a potent conclusion. Don’t simply restate what you’ve already said. Make your ending meaningful by leaving a call to action that encapsulates your narrative, reasons, and explanations. This is your last and most important chance to leave a lasting impact.

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The rhetorical canon of arrangement gives your speech good structure. If you’ve arranged your ideas in the right order, your audience will easily follow and understand your message.

Master this canon and the rest of your business pitch decks will not only make more sense but will also land you more sales and approvals.

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References

McKay, Brett, and Kate McKay. “Five Canons of Rhetoric: Arrangement.” The Art of Manliness. 2011. Accessed June 2, 2015.

Sales Presentation Skills: Stay Relevant to Pitch Ideas

Posted on May 11, 2015May 3, 2023 by Rick E

The best speakers are at the top of their game because they stay relevant to their topics and audiences. They know who they’re talking to and what to say to keep listeners hooked.

This is why their slides are impactful, and why their body language and manner of speaking captivate and encourage audience participation.

In his article in Marketing Magazine, Interbrand’s Chuck Brymer notes leading brands in the world such as Coca-Cola, Apple, Starbucks, and BMW, which utilize the technique to staying relevant.

They reap profit because they maintain a deep understanding of their consumer base and keep up with what happens in their lives. They also make use of simple yet innovative ideas in their advertising. By keeping up with their customers, these brands always make messages that people can relate to.

Presenters can apply this principle to their sales pitch skills using three important tips:

1. Shared Beliefs Connect You to Your Audience Faster

One important factor in connecting effectively with other people is an exchange of shared beliefs. Make a mental list of the right words, tone, and emotional triggers to use so you can connect with others better.

Do your clients specialize in manufacturing and distributing sports goods? Use action-oriented content and designs, then incorporate the core message of either seizing the moment while you can or finding satisfaction in breaking your physical limits.

Are your clients a tech-oriented company? Maybe you can bank on a common objective of providing devices that make people’s work easier and more productive.

Regardless of the industry, you need to know your audience in order to adjust your sales pitch skills accordingly.

2. Connect With Them on an Emotional then Rational Level

Understanding the people you talk to gives them a sense of empathy. After making this connection around a similar set of experiences or ideals, rationalize it by citing concrete examples.

Look at Nike: their “Just Do It” tagline sells to everyone regardless of age, gender and occupation. This message connects with their intended customers since it reaches out to them on an emotional level.

3. Know the Right Questions to Ask

Involve your listeners in the discussion. Work with what you learn from the people you speak to so you can give a relevant pitch. Stay updated with information relevant to them and more importantly, it gives you information that you can translate to relevant pitch deck content to use either now or in the future.

Renowned author, Jim Aitchison, cites the Kaminomoto hair restorer ad campaign’s discreet tone worked because the ad agency realized that their customers didn’t want to be reminded of their baldness.

They preferred an ad with a message that only they would understand. Their execution included random objects with hair growing out of them and a tagline that read “Be careful with the Kaminomoto”.

Conclusion

Your audiences are human just like you. Each person grows and learns new things while refining their purchasing standards (or investing in pitches in the presenter’s case).

To connect with them and convince them of your ideas, form an emotional connection to reach out and effectively sell your ideas.

References

Aitchison, J. (2004). Cutting Edge Advertising: How to Create the World’s Best Print For Brands in the 21st Century. Singapore: Prentice Hall.
Brymer, Chuck. “WHAT MAKES BRANDS GREAT?” Marketing Magazine. Accessed May 11, 2015.
Just Do It. Nike. Accessed May 11, 2015.

Fortune 500

Mid Market

Small Business

Startups

Agency Partners

Robert H.

Gregor S.

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Monroe’s Motivational Sequence

First Stage: Get Attention

Second Stage: Establish the Need

Third Stage: Satisfy the Need

Fourth Stage: Visualize the Future

Fifth Stage: Inspire Action

Conclusion

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References

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The Secret

Setting Goals

Properly Using Feedback

Continuous Improvement

The Bottom Line

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References

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Your Product

Your Pitch Techniques

Your Pitch Deck

Learn the Tools and the Trade

Download free pitch deck templates now.

References

Get hundreds of pitch deck slides for free.

Sign up for your free account today.

Own the Stage

Use Your Emotions

Control Vocal Power

Download free pitch deck templates now.

References

Get hundreds of pitch deck slides for free.

Sign up for your free account today.

Use words to paint images.

Use speech ideas you can describe in a sentence.

Use the right tone for your pitch.

You can be funny, but you need to be interesting.

Download free pitch deck templates now.

References

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What’s Inside?

How Is It Important?

When Should You Give Handouts?

Download free pitch deck templates now.

References

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Pros and Cons

Proper Use of Lecterns

Conclusion

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References

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Defining Body Language

Why It’s Important

How It Helps You

Eye Contact

Posture

Hand Gestures

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References

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Exordium: Introducing Your Speech

Narratio: Stating the Facts

Partitio: Dividing Your Topic

Confirmatio: Proving Your Argument