Movie and theater actors can instantly influence and move viewers however they want. They excel at transfixing audiences, making people value their presence enough to attentively watch their words and actions.
According to speech coach Gary Genard, speakers can also use these crucial acting skills to inject persuasion into their pitches.
Here’s our own spin on how acting techniques can leave a great impact on the crowd:
Own the Stage
Deliver your business pitch the way actors give their all, resulting in shining moments. Solid commitment to your pitch leaves your audience with something important to remember.
Owning the stage means taking full responsibility for whatever happens during your discussion.
Besides sharing relevant stories and citing related quotations or important facts, your listeners are more likely to believe you if they recognize your credibility on the topic and your composure in handling difficult situations, unexpected or not.
Use Your Emotions
Actors have the eloquent skill of playing with their own emotions. They can laugh at one point and cry at another.
In pitches, you also need to express your genuine feelings to best connect with your listeners. At the same time, choose the appropriate tone for every occasion.
If your business speech tackles a major breakthrough in the industry, you have to sound involved, proud, and enthusiastic. If you’re trying to emphasize a hurdle that needs an immediate remedy, speak in a serious tone that will call the audience to action.
Control Vocal Power
Controlling your vocal power is an effective way to emphasize a point.
This is another acting skill that stage artists use to make scenes realistic and convincing.
Your business pitch doesn’t sell solely because of its content. Your pitch delivery also plays a big part in your success. How you convey your main idea and key points through your
How you convey your main idea and key points through your voice and choice of words creates a rhythm that carries the meaning to your audience.
Consider acting as a core skill to deliver dynamic and persuasive business pitches. Show your audience that you’re an expert on the topic to make them believe everything you have to say.
Express the appropriate emotions according to your statement’s aim and content. Control your voice to match the kind of drama you want to inject into your pitch.
Incorporate these tips to engage and entertain your audience the way actors do, and you’ll turn your audience into loyal fans, effectively converting your leads into more sales.
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“An Actor’s Secrets for Great Business Presentations.” The Genard Method. Accessed June 9, 2015.