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5 Pitching Habits That Skilled Speakers Should Avoid

Posted on by Rick E

Professionals sometimes neglect minor factors while presenting, often thinking that they’re trivial.

However, they forget that these seemingly insignificant habits can make or break their pitch.

Though there are guidelines to remember when speaking in public, there are also negative practices that could ruin your performance.

Here are five practices that presenters should avoid:

  1. Oversmiling

Learn when to smile and when not to.

What are the advantages of smiling?

Smiling helps you build rapport and connect with your audience, while also reducing your anxiety and boosting your confidence as a speaker.

When shouldn’t you smile during your pitch?

Though almost a given, remember not to smile while telling unfortunate stories.

You can also use a neutral expression to show professionalism and respect, especially when you’re discussing sensitive issues.

Knowing your content also lets you identify what part of your pitch requires specific kinds of facial expressions.

  1. Depending on Memory

Know when to depend on your script.

For beginners, it’s advisable to use notes to help them remember their cues.

For experienced speakers, it’s better not to depend on scripts to appear more professional and prepared.

However, there are times when you have to return to your notes. You may need to refer to your references if you’re discussing a particularly complicated topic. This is acceptable, as long as you don’t do this too often.

Try recording your speech and listening to it, watching out for any lines that stand out to you. List down anything from your speech that sounds powerful. You can use these as guideposts for the best times to deliver your strongest lines.

  1. Overacting

You can add humor to your speech to lighten your audience’s mood, making them more responsive. You may use stories that require exaggerated body language that’ll definitely make your audience laugh.

However, when delivering a serious topic, be gentle when you dramatize. This’ll convince your audience to feel the deep emotions you’re portraying and emphasizing.

  1. Overusing Authority

Learn when to be enthusiastic and when to be serious.

You can entertain your audience by telling them irrelevant anecdotes and information, but this doesn’t get you anywhere closer to driving your big idea home.

Don’t use your authority to overly engage your audience with stories that have nothing to do with your main message. You might get them into a better mood, but they’ll fail to recall what you want them to learn and understand.

If you want to use stories, tell only those that support your core message.

Always get back to your pitch’s main objective.

  1. Asking Unplanned Questions

People often end up asking unplanned questions when they make a mistake or when an unexpected event arises.

This is most presenters’ last resort in regaining their audience’s attention, but this often causes them to neglect their original plan for their pitch.

Understand that you have different types of audiences; some are expressive, while others are straight-faced.

While asking questions is important, only include relevant queries to save time and avoid boring your audience.

Start by asking the right questions, that is, those that clarify important points so that your listeners can better understand you.

Conclusion

Great presenters often overlook some practices that disrupt their pitch’s success.

However, understanding these negative pitching habits lets you avoid them and develop a more effective pitch. 

Know when it’s appropriate to smile during your pitch. It’s usually fine if you’re talking about something lighthearted, but it’s better to put on a neutral expression when discussing controversial topics.

Though reciting your pitch from memory makes you look like a professional in your field, there’s no harm in referring to your notes in case you forget what to say next. It’s better to have a back-up plan than to fumble and be unable to recover at all.

Using different facial expressions can add an emotional punch to your points, but don’t overdo it or you’ll only look like you’re forcing it.

You may be tempted to tell your audiences all the interesting stories you have in your head, but only share those that actually have something to do with and support your core idea.

Finally, don’t ask unplanned questions or you’ll drive your discussion off-track. Always be prepared to ask the right questions to regain your audience’s attention.

Removing all these unproductive habits are guaranteed to make better, more engaging pitches that convert into sales.

To help you with your pitch deck needs, let pitchdeck.com experts assist you!

References

Genard, Gary. “For Public Speaking Success, Ask the Right Questions!” The Genard Method, February 24, 2013. Accessed June 9, 2015. http://www.genardmethod.com/blog-detail/view/69/for-public-speaking-success-ask-the-right-questions#.VXcdKs9Viko
Mitchell, Olivia. “The 5 Bad Habits of Experienced Speakers.” Speaking about Presenting, June 2, 2011. Accessed June 9, 2015.  http://www.speakingaboutpresenting.com/presentation-skills/bad-habits-experienced-speakers/
 

Featured Image: “Break” by Got Credit

3 Reasons Why Introverts Can Become Pitch Experts

Posted on by Rick E

Pitches aren’t only for extroverts who relish in collaboration and social encounters with the outside world. According to CRM specialist Russel Cooke, introverts are just as suitable for delivering a winning pitch. They have more processing time before they act, which can make for powerful pitches.

If you think you possess these traits, nourish them so that your business pitches produce positive results.

1. They Have Quiet Time

Introverts possess a different level of personal energy. Contrary to popular belief, they aren’t all antisocial hermits. Being an introvert simply means that you prefer to withdraw and recharge after a long day of interacting with others. This healthy amount of quiet time lets them reflect on events and opportunities, so they can more confidently execute tasks.

Challenge yourself to find alone time, like introverts do. Enjoy a little peace and quiet so you are in the right space to carefully plan your business pitch. This helps you prepare how to best convey your pitch idea to your intended audience.

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2. They Challenge Themselves

Since introverts are contemplative, they often recognize and accept their own weaknesses and limitations. They’re more likely to work on self-improvement because of their insightful nature. Follow the introvert way and achieve your biggest breakthroughs by challenging yourself to overcome adversity.

A speaker who faces challenges and improves his pitching skills has a big advantage over those who don’t. Pitch experts didn’t reach their full potential overnight. It requires great effort and deliberate practice. The good news is that anybody can do it, with enough determination.

3. They Listen Closely

This inherent trait is closely connected with having quiet time and challenging themselves. Introverts have a calm and meditative attitude, making them good listeners. They keep the balance of quiet time and self-improvement through attentive listening.

While quiet time works well when listening to an audience’s response, the desire for growth also happens after receiving clever insights or negative feedback that drive you to push your limits.

Conclusion

Just because extroverts are more outgoing and comfortable in a group doesn’t mean they’re superior presenters. Introverts are able to focus more because they’re comfortable with planning in silence. They’re also more introspective, ready to admit areas they can improve in, and willing to challenge themselves into becoming better people.

Finally, they can more fully engage audiences because, being naturally quieter, they’re able to attentively listen to what the crowd has to say. People with introverted traits can also make a name in the pitch deck industry.

Got a pitch deck requirement you need to work on? PitchDeck.com will be pleased to help you. Email us at info@pitchdeck.com and we’ll contact you ASAP.

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References

Cooke, Russel. “Quiet Confidence: Why Introverts Make Great Leaders.” Small Business Heroes, October 13, 2014. Accessed August 24, 2015.

3 Ways USP’s Make for Successful Business Pitches

Posted on by Rick E

Big ideas are important in business-to-business pitches. The stakes are higher, with both capital and profits on the line. Also called major selling ideas, they act as your pitch’s cornerstone, condensing your offer’s features, advantages, and benefits into an easily understandable and repeatable concept.

A Unique Selling Proposition (or USP) is a marketing concept that allows advertisers to demonstrate a product’s key effectiveness and guides their advertising campaigns’ tone, message, and overall execution. It’s the core that makes any big idea successful. Before stepping into the spotlight, take a step back and analyze if your product is memorable and unique enough to present itself. They may even guide you into becoming a better public speaker.

Here are three ways to use USP’s to improve your business pitching technique.

1. It Demonstrates Appreciable Value

People tend to invest in or buy something that either has proven value or improves their daily lives. Examine your potential customers and, if possible, find out their priorities and motivations. Use this information to determine how to best package what you’re selling.

Similarly, focus on figuring out the ideal way of convincing them to buy in or invest. Knowing how your product improves lives is an important part of fine-tuning your message. During your pitch, assert how your product can make your customers’ lives better to grab their attention.

2. It Reveals an Inimitable Quality

Your audience has probably listened to countless unmemorable pitches. If you don’t play your cards right, you could be one of the many failed proposals, especially if you’re presenting to an established business. Pitch yourself as someone who can offer something that no one else can.

Advertisers research on possible competitors to determine their USP’s validity and sustainability. Similarly, check out your rivals and figure out how you can get a leg up on them through pitch deck design. Having a unique and professional-looking deck is a surefire way to impress and engage.

3. It Displays a Strong Hook to Reel Them In

As we’ve discussed before, having the facts is only one part of getting your pitch done. It’s the same with your USP. Flex your creative muscles to craft what you bring to the table into a communicable, understandable, and sellable business proposal.

Package what you must share with your potential investors into a novel idea, and you’ll have the main ingredients to success.

Conclusion

Before you start selling your product, make sure that your product can sell itself.

Pinpointing your USP and fleshing it out requires some intensive research and inspiring creativity. Fortunately, it makes an untold amount of difference in making a simple collection of facts and sentences into an effective marketing strategy.

First, find out how your offer improves your target market’s lives. Second, show them what only you can do, which competitors can’t replicate. Lastly, present your product or service in a creative way. Start applying the concept as an approach to business pitches now and reap the rewards.

References

Belch, G., & Belch, M. (2001). Advertising and Promotion: An Integrated Marketing Communications Perspective (5th ed.). Boston, Mass.: Irwin/McGraw-Hill.
Reeves, R. (1961). Reality in advertising. New York: Knopf.
“Unique Selling Proposition (USP).” Entrepreneur. Accessed August 24, 2015.

Featured Image: “Apples-Stand-Out” by Flazingo Photos on flickr.com

3 Things to Remember When Disaster Attacks Your Pitch

Posted on by Rick E

Most presenters’ initial response when accidents happen is to worry. They think that there’s no way out when they make mistakes. The same things apply to business pitches.

While some presenters prepare well before they speak in front of their audience, they may fail to account for accidents or delays in their presentation.

When Disaster Strikes

You’re now in front of your prospective clients, ready to deliver your most outstanding pitch. Suddenly, your laptop shuts down, or your pitch deck slides freeze.

What will you do?

Continue.

It’s been said that “When the going gets tough, the tough gets going.” This means that when certain problems arise, don’t stop. Continue with what you’re doing and focus on your main objective. When you concentrate on delivering your presentation, you’ll eventually set aside your negative thoughts and feelings, allowing you to achieve your desired outcome without being distracted.

Being mentally present also helps you to focus on your audience and avoid getting interrupted by unexpected circumstances. Here are three things to recall when you experience unavoidable situations:

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1. Your Client Understands

When mistakes or accidents happen, it’s normal to feel bad about it. However, remember that your audience feels the same way, too. Understand that this can happen to anyone at any time. After all, there are no perfect presentations.

What’s important is that you’re able to maintain your composure during the pitch.

2. Your Client Still Wishes to Listen.

The reason why your audience attends your pitch is because they want to listen to what you have to say. There may be distractions that will prevent them from getting your message.

However, it’s your job to capture their attention and keep them interested.

3. Your Client Wants You to Continue

Your audience is on your side. Even if you make a mistake, they still want you to continue.

Don’t let these negative thoughts hinder you from delivering your message effectively.

Conclusion

Understanding these three things will help you attain your main goal: the audience’s attention. However, these shouldn’t stop you from planning ahead. Being well-prepared and staying focused allow you to properly manage possible disasters.

When that happens, remember: don’t stop. Just continue. You’ll feel better when you do.

To help you with your presentation needs, let pitchdeck.com experts assist you!

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References

Dlugan, Andrew. “The Only Thing to Do When Disaster Strikes Your Speech.” Six Minutes, March 18, 2010. Accessed June 8, 2015.

4 Factors for Creating Info-Heavy Pitch Deck Slide Designs

Posted on by Rick E

Making arguments without providing evidence to back up your stand is a bad move in pitches. It is useless, however, to bombard your slides with unnecessary information. Designing your deck haphazardly only muddles the information-sharing process and confuses your audience.

To improve your deck for your next pitch, here are four important things to keep in mind when creating info-heavy pitch deck slide designs:

Accuracy

Facts, data, and other information presented in your slides should be correct, current, and relevant. When citing from the internet, make sure to properly fact-check and source your information. Avoid directly citing Wikipedia. Follow the citations if you want to refer to something you find interesting in wikis. Maintaining accuracy is important not only for the sake of your slides, but for your credibility as well.

You want to present data to inform and convince—not to misinform and deceive.

Clarity

It’s not enough to have accurate information. Your content should be displayed in a clear and organized manner that makes all the facts and numbers easier to understand. Cut down all the content to the bare minimum that you need to get your point across. Reducing them to the most pertinent and logical manner allows for easier transfer of information.

According to presentation trainer, Nancy Duarte, there are a number of ways to arrange your slides so they pass the glance test, or the audience’s first scan through your deck. Among these are keeping your layout simple, maximizing white space, using proper fonts, and emphasizing the important points structure your deck into something that’s easily digestible.

Meaningful

Correct and well-ordered figures aren’t enough. An important key is to inject some significance that relates to your audience. To best connect with your audience, it’s vital to do some advanced research and determine their interests, needs, and concerns. Knowing these will assist you in adjusting to optimize your pitch deck to their needs.

Presenting your slides as a story or in a narrative structure best engages your listeners. This is due to how we’ve come to recall memories and enjoy our entertainment: as a series of episodes with a chronological structure and thematic background.

Memorable

The best pitch decks are those that remain with the audience. Executing a memorable pitch requires getting on your listeners’ good will. It’s important to improve your credibility by looking enthusiastic, genuine, and creative.

Effectively communicating your own excitement regarding your topic also adds to your power to persuade. This assures your listeners that your topic is worth their time. Inserting a slice of yourself through a personal anecdote also increases your audience’s perception of you as a genuine person.

Lastly, a creative approach using a funny or poignant beginning and/or ending, or through a unique execution of your pitch, also makes your slides more memorable.

Conclusion

Being new at presenting or not having enough time is never an excuse to show up with lazily-made slides.

Always design your pitch deck slides like a professional to get the best out of your message, and maximize the impact on your audience.

References

“3 Secrets to Make Numbers Interesting in Sales Presentations.” pitchdeck.com. May 13, 2015. Accessed August 20, 2015.
Duarte, Nancy. “Do Your Slides Pass the Glance Test?” Harvard Business Review. October 22, 2012. Accessed August 20, 2015.
“Five Ways to Transform Your Overloaded Text Slides.” Think Outside The Slide. September 14, 2012. Accessed August 20, 2015.

3 Ways Altruism Impacts Your Sales Pitch Skills

Posted on by Rick E

Chances are, you’ve been brought up to value altruistic behavior. This might have even turned you into the successful person you are now (or hopefully, will become). It may also have highly positive ramifications for your sales pitch skills.

First, let’s define our word of the day.

Altruism is a desire to help other people. Characterized by a lack of selfishness, anthropologists claim that civilized societies came about because altruism incentivizes cooperation. It is unfortunately not a universal trait, with several difficulties preventing people from practicing self-sacrifice for the greater good. The frequent barriers to showing selflessness include laziness, compounded by a feeling that the benefits are minimal.

Showing concern for others inspires other people to care for your welfare in kind. Here are specific ways that altruism can improve your speaking skills for your next sales pitch:

Altruism Makes You Relatable

Audiences are more likely to listen to speakers they relate with. Showing them that you care for their well-being promotes social connection. According to psychologist Sonja Lyubomirsky, this “fosters a heightened sense of interdependence and cooperation in your social community.”

You can increase their involvement by using words that convey a collaborative theme in your pitch. You want to say sentences such as: “We want to start a partnership where we both profit greatly through cooperation.” or “This proposal hopes to begin a mutually beneficial partnership that yields income for all parties.”

Tell your audience that what benefits you, which, in turn, benefits everyone.

Altruism Makes You Happier

Neuroscientist Emiliana Simon-Thomas cites a report that shows how altruism has positive effects on an individual’s health and happiness. This doesn’t mean that people only feel good because they think they’re supposed to. In fact, the effects of unselfish acts are reflected in neural studies on the brain.

These studies have also shown that charitable actions activate the same areas of the brain that are related to receiving gifts. It’s clear that doing good does good for you, too.

As opposed to egoists, who think more selfishly, altruists put the wellbeing of others before their own. Projecting this positive aura has the added benefit of putting people in a good mood. Related to our earlier point, this also makes it more likely for them to pay attention.

Altruism is Contagious

In addition to how selflessness can make you happier, it also triggers an area of your brain linked with the processing of moral behavior. This rewards your brain, making it more likely that practicing altruism will feel good in the future.

This creates a positive feedback loop (or as Sonja Lyubomirsky puts it, “a cascade of positive social consequences”) which hopefully leaves an impression on your listeners to inspire them as speakers. Being good to others makes them try to be better towards everyone else.

Conclusion

Altruism is a key trait that has helped our ancestors survive the harshest conditions – enduring the hardest challenges through greater cooperation. It takes a little step to show the smallest amount of care for the welfare of others. The benefits could snowball into something greater – to the benefit of you and your pitch.

Unsurprisingly, being kind to your fellow human beings is unambiguously good for humanity. Being kind to others makes you appear more relatable, which makes your audience reach out to you more. Doing good deeds doesn’t only make other people happier – it also makes you, yourself, feel better.

Even better, doing good for one person will cause a chain reaction, wherein people will pass the good deed on to other people. This is especially advantageous for you if you started it, as people will be able to trace the initial seed of goodwill back to you.

What’s good for humanity is also good for your sales pitch skills.

References

Lyubomirsky, Sonja. “Happiness for a Lifetime.” Greater Good. July 15, 2010. Accessed August 20, 2015.
Simon-Thomson, Emiliana R. “Is Kindness Really Its Own Reward?” Greater Good. June 1, 2008. Accessed August 20, 2015.

3 Reasons to Single-Task: Learning the Art of Mindfulness

Posted on by Rick E

While multitasking helps your productivity in some aspects, it does more harm than good for presenters. Though always being prepared for the unexpected lets you stay on top of any situation, being mindful of your audience makes you an effective presenter, increasing your chances of successfully engaging them and delivering your message.

Public speaking trainer, Gary Genard, presents mindfulness as a key skill in crafting an effective pitch. Mindfulness means paying attention to what happens in the present. For Genard, this skill lets you achieve total audience engagement in your professional pitches, letting you focus on connecting with them and meeting their needs.

Here’s our own take on the benefits of single-tasking:

1. Single-Tasking Lets You Focus

Some people believe that single-tasking isn’t as productive. However, focusing on one thing at a time allows the speaker to concentrate on a particular task at hand, improving your stage presence and connecting you with your audience. Aside from your interactive pitch deck slides or speech, single-tasking enables you to speak to the crowd without being distracted.

While distractions are unavoidable, remaining focused strengthens your message’s impact. It also boosts your confidence and reduces your anxiety, knowing that you’re in full control of the situation. Consider these ways to help you attain mindfulness and become a more effective presenter:

2. Single-Tasking Keeps You Mentally Present

Multitasking won’t be helpful especially when you begin worrying about what your audience thinks of you on the stage. Allowing yourself to be distracted might lose your audience’s attention and prevent them from getting interested.

Since your audience is your main priority, your mind should be set on achieving their needs and wants to show that you care about them. Being mentally present also allows you to convey your topic’s most significant points as you involve your audience in your pitch.

3. Single-Tasking Helps You Develop a Single Objective

Knowing your main purpose lets you limit your ideas to an amount you can control, and lets you organize your thoughts for crafting your pitch. Once you have your topic, list down all the information you’ll include and come up with a simple objective for your pitch.

Do you want them to take action? Do you want them to form small groups to discuss your topic with each other? This lets you fulfill your main goal, preventing clients from being overwhelmed with complex details.

Conclusion

Learning this discipline helps you to set your mind on what you’re presently doing. Instead of overthinking things that might negatively affect your performance, focus on the most important element of your pitch– your audience.

Focus on one thing at a time without trying to juggle multiple tasks at once. Being focused means you’re more directly engaged with your audience, not distracted by a million little things you feel like you have to address all at the same time. Single-tasking also means you can condense your pitch deck with a single objective in mind. With less to worry about, you can direct all your resources to achieving that one goal in the most effective way.

Stay focused and see how your audience does the same thing for you.

To help you with your pitch deck needs, let pitchdeck.com experts assist you!

References

Genard, Gary. “Mindfulness: A Key Skill in Effective Public Speaking.” The Genard Method. October 13, 2013. Accessed August 19, 2015.

Featured Image: “Intel Engineers Meditating” by Intel Free Press on flickr.com

3 Ad Agency Tips for Better Pitch Deck Visual Designs

Posted on by Rick E

There are three elements to consider in pitch deck visual designs: a slide title, an image, and a caption (or body text). Using any of the elements is the key to making an effective sales pitch. To make a proper combination of these, here are three tips to follow:

1. Something Needs to Be the Star

Effective pitch deck slides, like print ads, use what creativity mentor Luke Sullivan calls one dominant element. It can be a large piece of text, a big visual, or even white space. Regardless of the combination you choose, make one of these the first thing that your audiences see once the slide comes up on screen. Will your slide need a dominant picture? Will you highlight one big word?

Pick one tactic, and make the rest of the elements work in tandem with it to get your point across faster to your audience.

2. Establish Your Own Look

Sullivan suggests that every brand has its own look, a distinct personality. Macs are simplistic. BMW’s are cool. Nike products are sporty, and Volkswagens are practical. To establish your own image, look to your own company’s brand.

Can you tag an encompassing description for it? How would you like your clients and customers to see it?

Being different in terms of pitch deck design means making a unique slide and presentation style. This makes your pitch more memorable, letting clients associate your product with your own company. Once this happens, your competitors will have a hard time trying to outsell you without looking like you.

3. Try to Be Cute or Funny (Only If the Idea Calls for It)

There are times when your pitch idea gives you room to be adorable (if you’re pitching for pet or baby products, for example). This was an approach used by the print ads of Society for Prevention of Cruelty to Animals (SPCA) and Hansaplast Anti-Sweat Foot Spray.

Always try to take a backward spin on such opportunities. This makes your proposed product more noticeable and, possibly, more appealing to clients. As a word of caution, doing this relies on very specific “ifs”:

If your pitch idea calls for it, as with the case of the SPCA and Hansaplast foot spray ads, or if you have time for it, similar to how Steve Jobs showed a gag iPhone image before showing the actual iPhone in 2007.

Summing It Up

Mastering all three tips is something that happens over the course of several pitches. Emphasize one thing in your slide so that your audience has something to focus on. Create a unique look for your brand so that you won’t be mistaken for anybody else.

Lastly, you can try to add a humorous or cute spin, but only if you can justify this tactic. Once you’ve gotten the hang of these, people will start remembering your pitch, enough for you to start seeing an increase in sales.

To help you get a grasp of them faster, get in touch with a pitch deck design specialist for free!

References

Coloribus.com. Accessed August 14, 2015.
Sullivan, Luke. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. 3rd ed. Hoboken, N.J.: John Wiley & Sons, 2008.

3 Title Slide Tips for Great Pitch Decks

Posted on by Rick E

Though we’re told not to, our basic instinct is still to judge a book by its cover. First impressions last, and bad ones are harder to shake off. Even if you want to assume the best in your audience, it pays to make your slides leave lasting impact from the get-go.

Here are three ways to spice up your introductory slides:

1. Come Up With a Memorable Title

Like with books and movies, your success rests heavily on your deck’s title. A good title is short but memorable, while embodying your pitch deck’s main theme and core message.

Creative use of analogy or metaphor can further complement your message. It’s also important to have a variety of choices. Instead of tinkering with one title and changing the words around, write down many different ideas to give yourself more to choose from. Your title tells your audience what your pitch deck is about, allowing them to better prepare themselves to receive your message, and to respond well to your pitch.

2. Use a Visually Arresting Image

When you’re expected to keep the amount of text down to a minimum, you can’t afford to go all out with descriptions in your very first slide, can you? A single photograph, illustration, or graphic will do.

You don’t have to fill the whole space with one image. Applying the rule of thirds and leaving white space to relax the audience’s gaze will make your title slide look more refined and tasteful. With the help of your title, the image can easily connect with your audience.

3. Put Your Logo in There

It’s important to have your logo as one of the first things your audience will see. After all, the logo is the ideal visual representation of your company story. This is especially true if you have some solid brand equity in your sleeves.

If you wish, you can use it in place of your name and company, further lessening the amount of text in your opening slide. There’ll be multiple chances for you to be properly introduced throughout your speech. You can even animate your logo to increase the impact.

Summing It Up

The best works of literature can transcend lazy design and still deliver despite an appalling cover. When too much rests on the line, however, make sure you’ve got it perfectly from the very beginning. Make your title appropriate for your pitch, but unique enough that people will remember what it was called even months after it’s over.

When you don’t have the luxury of a high word count, use strong visuals to make your point instead. Lastly, your pitch is all about what you company can offer, so don’t forget to put your company logo in your title slide so that your audiences will instantly see it as soon as you begin presenting.

With a great start, you’ll definitely get excellent results. The more your audience remembers your great pitch decks, the more likely they’ll call you up and seal a business deal with you.

References

Evele, Nathalie. “Is It Human Nature to Judge?” Centre for Journalism. May 7, 2013. Accessed August 14, 2015.
“PowerPoint Lesson: The Rule of Thirds in Slide Design.” pitchdeck.com. November 10, 2014. Accessed August 14, 2015.

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