Though we’re told not to, our basic instinct is still to judge a book by its cover. First impressions last, and bad ones are harder to shake off. Even if you want to assume the best in your audience, it pays to make your slides leave lasting impact from the get-go.
Here are three ways to spice up your introductory slides:
1. Come Up With a Memorable Title
Like with books and movies, your success rests heavily on your deck’s title. A good title is short but memorable, while embodying your pitch deck’s main theme and core message.
Creative use of analogy or metaphor can further complement your message. It’s also important to have a variety of choices. Instead of tinkering with one title and changing the words around, write down many different ideas to give yourself more to choose from. Your title tells your audience what your pitch deck is about, allowing them to better prepare themselves to receive your message, and to respond well to your pitch.
2. Use a Visually Arresting Image
When you’re expected to keep the amount of text down to a minimum, you can’t afford to go all out with descriptions in your very first slide, can you? A single photograph, illustration, or graphic will do.
You don’t have to fill the whole space with one image. Applying the rule of thirds and leaving white space to relax the audience’s gaze will make your title slide look more refined and tasteful. With the help of your title, the image can easily connect with your audience.
3. Put Your Logo in There
It’s important to have your logo as one of the first things your audience will see. After all, the logo is the ideal visual representation of your company story. This is especially true if you have some solid brand equity in your sleeves.
If you wish, you can use it in place of your name and company, further lessening the amount of text in your opening slide. There’ll be multiple chances for you to be properly introduced throughout your speech. You can even animate your logo to increase the impact.
Summing It Up
The best works of literature can transcend lazy design and still deliver despite an appalling cover. When too much rests on the line, however, make sure you’ve got it perfectly from the very beginning. Make your title appropriate for your pitch, but unique enough that people will remember what it was called even months after it’s over.
When you don’t have the luxury of a high word count, use strong visuals to make your point instead. Lastly, your pitch is all about what you company can offer, so don’t forget to put your company logo in your title slide so that your audiences will instantly see it as soon as you begin presenting.
With a great start, you’ll definitely get excellent results. The more your audience remembers your great pitch decks, the more likely they’ll call you up and seal a business deal with you.
Evele, Nathalie. “Is It Human Nature to Judge?” Centre for Journalism. May 7, 2013. Accessed August 14, 2015.
“PowerPoint Lesson: The Rule of Thirds in Slide Design.” pitchdeck.com. November 10, 2014. Accessed August 14, 2015.