Slidegenius, Inc.

Throw Away Slides from a Bloated PowerPoint Deck

Quantity doesn’t mean quality when it comes to a presentation.

You might think having a lot of slides in your deck is a sign of hard work.

Having too many slides could be seen as a delaying tactic and reflects poorly on your credibility as a speaker.

You have better things to do than spending a lot of time making hundreds of slides when less than half the amount will do.

Focus on the quality of your content and be free from a bloated pitch deck presentation.

When Is Enough Enough?

Letting slides pile up is a lazy attempt at looking prepared. It also comes off as a delaying tactic that places too much attention on background information.

After all, no one will question the amount of time and effort spent at making all those slides.

It’s impressive to look at now, but audiences are going to fall asleep from your pitch deck epic.

Don’t challenge their attentiveness and focus.

This isn’t a contest to see who can stay awake the longest.

Important clients won’t be impressed by the length of a presentation. Chances are that they’ve seen this delaying tactic being used by unprepared speakers and will avoid listening to you when you try it on them.

Save everyone’s time by being brief and to the point.

Focus on What Matters

The reason why it’s hard to let go of so much content is uncertainty.

Not knowing which information to keep as your main point and then hanging on to more and more ideas out of fear will only hold you back.

June Saruwatari’s expertise as a productivity and organizing consultant advocates organizing your physical space around the goals you want to achieve.

In the context of presentations, this means you should prepare an outline first so your slides will become easier to manage and be more cohesive.

The foundation you create will actually save you more time in the long run, even if it seems counter-intuitive to spend time on it.

A bloated PowerPoint deck will also result in a larger file size.

This will be a problem if you need to share you file with others.

Large files are more difficult to share online since they’re more likely to exceed the limit for file attachments.

Using the Right Moment

There must be a really good reason why an idea needs to be explained by a lot of slides.

It’s not impossible to engage audiences even when you use up a thousand slides in your deck.

You can speed through a lot of slides in under a few minutes as a storytelling technique.

Use only one word or image per slide and rapidly move through slides.

But not all decks can rely on this delivery style to get its message across.

A good outline will give you a more coherent and organized presentation.

Streamline Your Process

The number of slides you have on your deck won’t guarantee success.

It’s detrimental to have too many slides because it creates too much delay.

Don’t just look prepared by relying on an excess of slides, be truly prepared by mastering your content.

Drafting an outline will save you more time to focus on other areas of your presentation.

Fewer slides in your deck also means a smaller file size that will be easier to share, so think twice if you really need to use a lot of slides.

The general consensus is to throw out anything that doesn’t serve a purpose in your deck so that your main ideas can shine.

 

References

 “The Psychology Behind All That Clutter You Can’t Get Rid Of.Fast Company. May 4, 2015. Accessed October 21, 2015.

Featured Image: “cluttered” by linus_art on flickr.com

Nightmare Fuel: How to Save Sales Pitch Decks Gone Bad

Sometimes you lose prospective clients due to clunky sales pitch decks. You may have exerted all your effort on calling them and following up, but you may have already committed mistakes that cost you their trust. Don’t worry.

Once identified, it’ll be easy to wake up from these pitch deck nightmares:

Avoid the Information Quicksand

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Rapid technological advancement and increased connectivity leads us to believe that oversharing is a good thing. In sales, it’s an entirely different story. While working with a narrative builds rapport and puts the audience at ease, overdoing it could trap you in a chatty, irrelevant loop that diverts your flow.

Stop boring your audience to death. List down at least three value propositions that are relevant to you and your target market. Make sure your visuals are simple and understandable, enough for anyone to immediately get your main message.

Find Your Core Identity

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There’s plenty of competition out there. If you can’t make an impact on your leads, you’ll end up losing them. To avoid getting sucked into anonymity, highlight your brand’s best features and show how they’re unique from other offers. Supplement these with an engaging pitch deck that both catches the eye and shows off your content.

You can add testimonials from past trusted customers who give positive feedback on your services. These will help draw your listeners’ attention to the benefits of investing in you.

Vanquish the Personal Bias Phantom

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Don’t fall into the trap of assuming that your audience’s perspective automatically aligns with yours. Remember that these are people you have yet to win over. Since they aren’t invested yet in your services, they won’t appreciate a lengthy discussion of your history or anything that moves away from finding out your relevance to them.

Assume that you’re starting with a blank slate and you have to explain some things that would otherwise seem clear to you because of your knowledge of the company. Put yourself in your prospects’ shoes. Do thorough research on their background, needs, and interests as early as your planning stage.

Let them know that you understand where they’re coming from, and that that’s where you’re headed, too.

Turn on the Night Light

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Making a sales pitch can be very challenging. Plenty of presenters end up digging their own graves. But with enough practice and awareness, you’ll be able to map out feasible solutions. Stave off the nightmares with just a glimmer of light. Reel in prospects with the right amount of information that can showcase the best parts of your offer.

Don’t offend them by injecting too many personal assumptions in your pitch. Instead, convince people that you’re better than the rest. Make your brand look like the best option, and be the best option available.

References

“Conducting Market Research.” Entrepreneur. September 30, 2010. Accessed October 23, 2015. www.entrepreneur.com/article/217388