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The Three I’s of a Powerful Sales Pitch

September 25, 2019 / Blog

Sales pitches happen everywhere from boardroom meetings and YouTube ads to elevator small talk.

Whether you’re selling an up-and-coming tech firm to big-shot investors or marketing a new selection of craft beers, the goal of sales pitches is always to get audiences to buy into the information you give them.

These pitches, big and small, are the backbones of developing a successful business. Your sales capabilities will need to be at their absolute best if you want to achieve success.

At, we’ve spent years perfecting the art of delivering successful sales pitches using PowerPoint. We believe in the power of visual storytelling and its unlimited potential as a sales method to help businesses grow. Every member of our pitch deck design team is a master of all things PowerPoint and ensures that each deck is creative, engaging and highly impactful. Blog Module Three

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From introductory slides to closing remarks, we treat every slide with expert design and unmatched creativity.

While platforms, formats and audiences may be different from pitch to pitch, it’s essential to remember these three things to guide the direction of every pitch deck.



You need to attract the attention of audiences before any kind of sale can be made. Boardrooms provide an environment that forces attention on you, but that does not guarantee that audiences are fully invested in what you’re about to present. That’s why it’s crucial to start with an intriguing hook to introduce every sales pitch. Use a powerful image to draw attention and couple it with either a thought-provoking question or a bold declaration.

This initial phase will set the tone for the rest of the pitch. A good hook will make your audience hang on to every word you say. Drawing attention early on will make the delivering the pitch easier because your audience will be receptive to what you have to say.


The best pitches are more like two-way streets. It’s important to actively engage with your audience throughout pitch. This tactic will relieve some tension off your shoulders while creating a more personal atmosphere to the pitch. These personal touches are what audiences crave when they’re being sold. It’s all too common for sales pitches to come off as cold and impersonal. These connections will be what your audience takes away once the pitch is over.

Visuals play a greater part here than you might realize. By looking at it from an informative or subliminal standpoint, images naturally pique the interest of viewers. You could be telling an audience your latest solution will change the way they live their daily lives to no effect. By pairing those statements with effective imagery, audiences instinctively piece together a clear understanding of how such a thing is possible.



Consider the pain points of your audiences and how your solution or products can make those go away. Knowing what’s in demand will make it easier for you to determine what and how you will supply.

Be clear with your audience about what you’re asking from them. This will push them to take action, whether it’s to start the purchase process or simply exchange contact information to keep communication lines open. As the presenter, you have the position to direct your audience to where you want them to go, taking with them all the information you have just presented. Creates Pitch Decks for You   

From pitch decks to animated marketing videos, we specialize in professionally crafting pitch materials for businesses to generate positive results. Our team of presentation designers, writers and animators are what make our work so popular. Blog Module One

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What’s the secret? From our experience making over 1,000,000 slides for over 3,000 global clients, we know what it takes to create jaw-dropping pitch decks. The refined and tested design skills provide exciting and unique pitch decks that meet the world-class standards of our partners.

The improved visual communication we enable has helped our clients raise hundreds of millions of dollars for their businesses. Let us do the same for you! The growth of our clients is our greatest measure of success.

Together, let’s grow your company further using the endless potential of PowerPoint. Reach out now to get a quote free of charge!