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The Importance of StoryBoarding: You Wouldn’t Make a Movie Without Writing a Script

August 15, 2013 / Blog

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The wildly successful ’80s comedy Caddyshack is famous for it’s nearly nonexistent script. Supposedly, the script only contained twenty minutes worth of dialogue, and the rest of the movie was largely improvised.

Although it worked wonders for this film, against all odds, this strategy is surely a guarantee for disaster. A script not only gives a movie its direction and purpose, but it’s a huge organizational tool. It allows the movie’s writer and director to adequately prepare for filming and to visually map out all of the movie’s components.

SlideGenius uses storyboards to plot out and organize each of its professional presentations.
pitchdeck.com uses storyboards to plot out and organize each of its professional pitch decks.

Just as a script serves as a movie’s backbone, a “storyboard” is a vital tool for any professional pitch deck presentation, and it’s an essential part of the process here at pitchdeck.com. A storyboard is essentially a custom-tailored spreadsheet designed for planning out a presentation slide by slide, and it’s something we use for every pitch deck we create.

Storyboarding is the biggest step toward organizing your pitch deck, but there are several other important techniques useful before even opening up a pitch.

Your Topic

Condense the meaning or purpose of your speech down to a single sentence. If that task seems impossible, then it might be time to revise and trim the fat off your topic. After you put your pitch deck into its simplest form, make sure every slide you create contributes to this idea encapsulated in this sentence.

Pay Attention to Your Slide Headings

Do you have a lot of (Continued) slides? Do all of your headings appear to be similar or boasting about the merits of your business or product? This could be a sign that the pitch deck you’re creating could be more well rounded.

Cut the Word Count

After you’ve gone through and created your slides, go back and reduce as much as humanly possible. Question whether adjacent slides can be consolidated, or whether the information on the slides is made redundant by your talking points, rather than being complimentary.

Remember, an audience retains information from pitch deck much more effectively when slides have a small amount of information on them, and merely compliment what the speaker is saying. A cluttered pitch deck is often a sign of lack of planning.

After you’ve done this, go back through and once again, ask yourself, “Does each slide go along with the meaning of my pitch deck?” If you planned your pitch deck presentation correctly, this should be the easiest step.

References:

Caddyshack.Rottentomatoes.

“Study Shows Simplicity Is Key When Creating a PowerPoint Presentation.” SlideGenius. July 24, 2013.