Delivering a pitch about technology-related topics can be quite challenging. For one, you will have to simplify various concepts for the benefit of your audience and to maximize your allotted pitch time. You’ll also need to organize your ideas into concise and easy-to-understand pitch deck slides.
You need to keep your technology pitch deck from being looking too complex. On top of it all, you have to make a connection with the audience. It becomes even more challenging when you’re presenting to people who are not familiar with the topic or technology you’re discussing.
If you’re in a similar situation, here are three key pointers to keep in mind when working on a technology pitch deck presentation:
1. Focus on the core message
Avoid over-explaining the concepts in your slides by zeroing in on the key points you want to share. Before you open PowerPoint, start by creating an outline. What is the main takeaway of your pitch? Is it really necessary to explain particular concepts? If it is, which part of your explanation is the most crucial? Keep editing and trimming down your points until you arrive at the main ideas you want to share.
2. Explain with images and illustrations
As we know, research has shown that visual elements can better engage the attention of an audience. Instead of piling paragraphs of text onto your technology pitch deck, you can make use of images to expound on key points. You can also make use of flowcharts or SmartArt graphics to illustrate concepts that might be harder to understand.
3. Don’t forget the story
Knowing that you’ll be presenting about technology, you might want to simply focus on answering the “how-to’s”. But other than that, you should also remember to tell your story. At the heart of all the tech-speak, what is the narrative behind the topic you’re presenting? A story is a great way to make an emotional connection with your audience. As an example, consider this ad run by Apple for the iPhone 5s.
Creating an engaging technology pitch deck is challenging, but it isn’t impossible. All you need to do is create a solid plan and focus on making a valuable connection with your audience.
While interesting stories may temporarily engage, don’t forget to link it all back to your core message. Text can be effective in getting straight to the point, but illustrating your point may be even better in catching people’s attention. Make use of diagrams and other images to relate to your pitch.
Giving people hard facts can tire people out. Structure your pitch deck like a story with a convincing hook, line, and sinker. Don’t forget to tie it all in with a powerful conclusion and call to action.
Need a nudge in the right direction? Here at pitchdeck.com, we create different types of presentations and technology pitch deck is one of our specialties. Contact us for a free consultation today.
Featured Image: crabchick via Flickr