The drug development process is often long and tedious. Before new drugs and medical devices are introduced to the public, there needs to be careful planning, research, and several clinical trials. Throughout these steps researchers, pharmaceutical companies, contractors, and government agents work together to ensure public safety. This is why pitches in the pharmaceutical industry are extremely crucial.
Pharmaceutical pitch decks play a significant role in relaying information during the drug development process. In this case, using pitch deck isn’t just an aesthetic decision. The use of visual aids is an effective way to present consequential data in a clear and concise manner.
These are three tips to keep in mind when working on a pharmaceutical pitch deck:
1. Design should be simple but interesting
The main purpose of a pharmaceutical pitch deck is to relay information and data. That means it shouldn’t get buried under complicated imagery and slide animations. Instead of going over-the-top with customization, use color schemes cohesively throughout your pitch deck.
Going with a simple, engaging design will pique your audience’s interests enough without distracting them from your key points.
2. Make use of images meaningful to your data
If you completely ignore pitch deck design, you might end up with a bland pharmaceutical deck. Even if the people you’ll be presenting to are likely professionals in the field themselves, you still want your slides to be visually engaging. What you can do is make use of stock or CC images that will help illustrate the key points you’re making.
While they don’t have to be directly related to your pitch deck, make sure you can explain your visual metaphors when giving your pitch. Otherwise, you’ll be stuck with a superfluous slide that will make you look unprofessional.
3. Don’t put everything on the slides
Your pharmaceutical pitch deck shouldn’t include every data you have available. Keep the hard-hitting numbers and information in your documents.
Your pitch deck should only serve to supplement your papers by giving a meaningful overview.
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