An infomercial is a type of TV commercial used to generate sales and increase a product or service’s demand. It can last from two minutes to thirty minutes, offering a persuasive approach to influence viewers’ purchase decisions. Advertisers use this method to sell and leave its audience with lasting impact, convincing them to take action.
Besides AIDA, you can also rely on infomercial sales methods to capture your client’s attention and turn them into leads. Here are some techniques to include the next time you make your sales pitch:
Understand the Market
This involves presenting your audience with problems for which you have solutions. It’s important to position your product as something that’ll make their life easier and more convenient. People are continuously looking for something that satisfies their needs. This leads advertisers to find ways to take advantage and capture their attention and connect with them.
This is similar to how Alan Monroe’s motivational sequence views fulfillment of needs. Since people avoid the feeling of discomfort, they’re more likely to look for a solution that’ll help them feel at ease.
Show Striking Visuals
There’s nothing more effective than displaying powerful visuals and letting them speak for you. This is an efficient and effective approach that allows sales professionals to demonstrate how a certain product works.
When giving your sales pitch, use appropriate and striking images instead of walls of text to explain important information. Remember, a picture paints a thousand words.
Highlight the Client Benefits
Caring about your audience means prioritizing their needs over yours.
When you deliver your pitch, emphasize your product or services’ benefits to let them think that they need it. Focus on the results provided to generate interest.
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At first glance, people are more likely to share their opinions if a product is effective or if it’s worth buying. This involves showing your audience how customers share their experience when they began using the product or availing the service.
The Jones Theory is one of the sales impulse factors that convince your client based on others’ opinion of your product or service.
Providing your audience with incentives shows a sense of urgency, convincing them to act immediately. Once you provide reasons that interest them, they’ll be convinced to act on their impulses.
Including an effective call-to-action takes advantage of the built up desire and increases your chances of positive results.
Applying these selling techniques from infomercials will benefit you and your audience. They allow you to satisfy their needs, while also helping your message get across. Open your pitch with a question that emphasizes their problems to get their attention. Keep their attention and complement your message with interesting and powerful visuals.
Keep them interested by concentrating on your product’s key benefits and unique features. Demonstrate your product’s value by showing them testimonials of satisfied clients. Encourage them to take action and take advantage of what you can offer with a top-notch Call-to-Action.
The next time you present, use these strategies to reel more clients in. To help you craft a more persuasive pitch, let pitchdeck.com experts assist you!
“Monroe’s Motivated Sequence: Perfecting the Call to Act.” Mind Tools. Accessed June 10, 2015.
“The Sales Advice Website for Direct Salespeople.” Door to Door Salesman, 2015. Accessed June 10, 2015.