A well-crafted and rehearsed speech is crucial for an effective professional pitch deck presenter. Once you’ve made your deck, sync up your words with your slides.
Use these four tips to get effective presentation ideas for your speech:
1. Begin with Your Basic Argument
Start with your idea, then build it up. One effective way to give a sales or business presentation is to craft it into a story. From introducing new product clients to reporting your company’s latest market shares to your superiors, narratives are a great way to close a sale or get your recommendations approved.
Once you’ve achieved this, add supporting points to solidify your argument. According to creativity mentor, Luke Sullivan, it’s more effective to put it in a sequence from your first to last points. This will make your pitch easier to follow.
2. Get to the Point
The first three minutes of your presentation are often the most crucial. It may depend on the crowd you’re facing, but for business presentations, once you start talking, get your introductions over and done with, and start your pitch. As speech coach Joey Asher suggests, today’s busy work schedules pull people’s attentions away from your pitch and back towards their own lives and work desks.
Throw in your main point and the reasons why your clients should be invested. If you can be interesting or persuasive from your first lines, do so. Even with ten to fifteen minutes at your disposal, you need to get your audiences hooked from the start. It saves time if a host or emcee will do the introductions for you.
3. Write the Way You Talk
If a conversational tone works best for presentations, then writing the way you talk gives you a more persuasive speech. A smooth and easy rhythm makes you sound more natural and easier to understand.
Stick with the rules of grammar to sound professional and use your adjectives wisely. Be clear about the features and points you’ll be talking about. Remember: you’re selling something.
4. Add Your Brand’s Personality
As a presenter, you are the representative of your company and your brand. One trick to bring in your brand’s voice is to find out its own distinct personality. Try to describe it in one adjective or in one word if you can.
This allows you to put your proposal on a different level away from the competition, making it stick long enough in your client’s minds for a possible second look. If you want people to invest in you, give off a presentable image and follow through with convincing reasons. The first step is to make your sales presentation different and effective.
To get your presentation speech and presentation to the level of the pros, take a few minutes to get in touch with us for free!
Asher, Joey. “For Presentations, Half As Long Is Twice As Good.” Fast Company. December 20, 2012. Accessed August 17, 2015.
“Craft Your Corporate Presentations into a Great Story.” pitchdeck.com, May 15, 2015. Accessed August 17, 2015.
Sullivan, Luke. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. 3rd ed. Hoboken, N.J.: John Wiley & Sons, 2008.